Digital & Social Media Strategist

Position Information

Classification Title Marketing/Public Relations Professional FLSA Exempt FTE 1.00 Minimum Qualifications

Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.

Preferred Qualifications Position Summary

The Digital Marketing & Social Media Strategist position is the lead marketing and content strategist for the College of Agricultural & Environmental Sciences (CAES) and is a key member of the UGA College of Agricultural & Environmental Science's award-winning Office of Marketing and Communications (OMC) team.

This position will execute and drive reputation-elevating results through their communication campaigns and marketing projects and is a champion for various CAES audiences, both internal and external. This team member is a big-picture thinker and is responsible for both the long-term and day-to-day marketing plans and social media for CAES.

This position will identify target markets, determine and coordinate optimal strategies for the promotion of CAES content (digital advertising, digital newsletters, social media, video scripts, etc.), and develop promotional and brand content for traditional and digital consumption to increase national and international visibility.

Being embedded in the operations of CAES, this position will work closely with our public relations, creative design, and editorial teams to contribute to the planning and strategic development of high-level, high-visibility projects and will develop and implement social media strategies to grow and maintain engagement with our online constituent community.

This position encourages creativity and requires originality and talent that must be proven by quality writing and digital marketing samples. Additionally, this position requires the ability to travel when needed for relevant conferences, events, or on-site visits for content creation. This position will also be responsible for holding a pcard.

To learn more about the CAES Office Marketing & Communications, visit omc.caes.uga.edu.

To learn more about the UGA College of Agricultural & Environmental Sciences, visit www.caes.uga.edu.

Knowledge, Skills, Abilities and/or Competencies

CAES OMC is a Macintosh-based design environment. The ideal candidate is:

• Skilled with web platforms such as WordPress, Shorthand, or similar content management systems.

• Familiar with social media scheduling platform (Sprout, Hootsuite, HubSpot, etc.)

• Familiar with project management software (Asana, Monday, etc.).

• Possesses an understanding of HTML, SEO, and PDF + Section 508 web accessibility standards

• Comfortable working with Canva as well as Adobe Creative Suite and Microsoft Office Suite

• Adept at working on multiple projects simultaneously within a matrixed organization with excellent organizational, interpersonal, and written skills.

• Knowledgeable about digital newsletter and SEO trends.

• Experienced with podcast support or production

• Experienced in producing or creating video content for social media or various brand needs.

Physical Demands

• Sitting at computer for periods of time as well as extended periods of standing at various events.

• Some light lifting may be necessary.

• Driving as needed to perform job duties.

Is driving a responsibility of this position? Yes Is this a Position of Trust? Yes Does this position have operation, access, or control of financial resources? Yes Does this position require a P-Card? Yes Is having a P-Card an essential function of this position? No Does this position have direct interaction or care of children under the age of 18 or direct patient care? No Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications) No Credit and P-Card policy

Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.

Background Investigation Policy

Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website.

Duties/Responsibilities

Duties/Responsibilities

Social media (30%)

• Working closely with the UGA Extension Digital Marketing Strategist, this role will create and disseminate marketing and social media toolkits for internal and external use

• Manage the CAES social media calendar to create and schedule engaging content for all CAES social media outlets (including but not limited to Pinterest, Facebook, Instagram, Twitter, YouTube, TikTok and LinkedIn) to promote CAES news, stories, events and other content

• Develop and execute paid media strategies for Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube and Google as well as monitor ad performance, adjusting strategies to optimize ROI

• Work closely and oversee a CAES student worker(s) to create and schedule accessible and compelling social media content

Percentage of time 30 Duties/Responsibilities

Digital marketing (40%)

• Collaborates with CAES stakeholders and cross-functional internal department teams to conceive and help implement multi-media marketing campaigns that may involve websites, paid search, mass media, banner advertising, email, print collateral, special event, and social media

• Partner with third-party vendors to develop, execute and optimize targeted paid media campaigns with partner media outlets

• Manage paid media budget, organizing and handling receipts and assist in the accounting process with the CAES OMC business manager and administrative coordinator

• Work with CAES leadership, departments and units to identify organic and paid digital campaign priorities and advise on best allocation of funds

• Work with CAES OMC graphic designers to create marketing collateral for CAES high-priority events or initiatives

• Work with the CAES OMC editorial team to identify or create marketing content that is timely, engaging, and optimizes SEO for effective print collateral, publications, websites, and media outlets to elevate CAES' brand visibility

• Manage the CAES internal and external digital newsletter strategy as well as create and disseminate newsletters. This responsibility includes: Developing and collecting content; working with leadership to create and edit updates; partnering with CAES OMC videographer to finalize videos as needed; updating UGA CRM with new employee information to maintain the audience list; and documenting key newsletter metrics

• Collaborate on educational, news, and promotional videos with CAES OMC videographer including writing video scripts or captions as needed

• Podcast production: While not required, this role has the opportunity to co-host and help produce the CAES Cultivating Curiosity Podcast

Percentage of time 40 Duties/Responsibilities

Marketing & Web Content Strategy (20%)

• Determine website priorities for CAES based on overall marketing strategies and partner with the CAES Office of Informational Technology (OIT) to improve the CAES website marketing tactics; furthermore, support the current transition that CAES is undertaking to build out and implement a new website strategy by partnering with a third-party public relations firm and OIT

• Partner with OIT to implement digital marketing strategy and create compelling content across various CAES websites with strong SEO and accessibility strategies

• Identify web content best suited for promotion, amplifying through social media, newsletters, and paid advertising campaigns

Percentage of time 20 Duties/Responsibilities

Reporting and training (10%)

• Analyze web traffic metrics and suggest solutions to boost web presence based on these metrics as well as forecast trends through monitoring of SEO/SEM

• Report monthly KPIs on advertising, social media, and communication campaigns to the CAES Chief Communications Officer, adjusting strategy as needed to optimize ROI

• Create internal quarterly reports (in collaboration with other CAES OMC team members) for the CAES Chief Communications Officer to showcase the effectiveness of various CAES-related marketing strategies

• Serve and collaborate on internal CAES or campus-wide committees that require CAES digital marketing expertise and give professional input as needed

• Train internal CAES faculty and staff as needed on digital newsletter and social media best practices

Percentage of time 10

Contact Information

Recruitment Contact

Contact Details

For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.

Recruitment Contact Name Cassie Ann Kiggen Recruitment Contact Email cakiggen@uga.edu Recruitment Contact Phone

Posting Specific Questions

Required fields are indicated with an asterisk (*).

Applicant Documents

Required Documents

• Resume/CV
• Cover Letter

Optional Documents

Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact University HR (hrweb@uga.edu).

The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status.