Digital & Social Media Specialist | Rupp Arena

Oak View Group

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

More information at OakViewGroup.com, and follow OVG on Facebook, Instagram, Twitter, and LinkedIn.

Overview

OVG has an excellent and immediate opening for a Digital and Social Media Specialist at Central Bank Center in Lexington, KY. Central Bank Center is a convention and event destination located in downtown Lexington. The convention center complex also includes the iconic Rupp Arena and the historic Lexington Opera House.

This position will develop, manage, and execute social media and digital programs to ensure the success of Central Bank Center, Lexington Opera House and Rupp Arena events and social media marketing initiatives. The position will serve as the lead social media specialist and social voice of the venues and is responsible for strategic social media planning, creating and posting all social content. This role will work in lockstep with the venue teams: marketing, sales, events, and booking. In addition, the position will support with other arena marketing activities including the planning and execution of event and venue advertising plans, database marketing initiatives, business development efforts and content creation

This role will pay a salary of $45,000 to $55,000.

For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays)

About the Venue

Lexington is an active and thriving market that is craving an active and welcoming venue for events. The heart of any thriving community is its downtown-and Lexington Center and the historic Rupp Arena are truly the heart of downtown Lexington and one of the most widely-recognized entertainment venues in North America. Rupp Arena in Lexington, Kentucky is fast becoming THE must play venue. The 20,000-seat arena, affectionately referred to by some as "the Cathedral of College Basketball" is home to the National Champion University of Kentucky men's basketball program and has played host to some of the most talented and award-winning musicians/artists in the world including U2, Paul McCartney, Elton John, Justin Timberlake, Kenny Chesney, Taylor Swift, and many others.

Central Bank Center is our convention side, with over 99k sf of exhibition space, 24k sf each of meeting and ball room space, 50k of hospitality space, 10k sf of flexible space, and over 2500 covered and uncovered parking spaces. Both venues are additionally joined in entertaining this area by the Lexington Opera House, showcasing Broadway talent through collaborative bookings of Broadway shows, small venue concerts, and local arts.

Our Purpose

We are building an organization that serves our fans, community, and partners through world class entertainment, sports, and events. We believe in being authentically Kentucky. This means staying true to what makes Kentucky, Kentucky by rolling up our sleeves to get things done, valuing hospitality and gathering together, being a pillar in our community, teamwork over the individual, celebrating our wins, taking risks, and stretching our potential. As part of Oak View Group 360, we embrace a positive disRUPPtion. OVG360 was built on the idea that we are all fans first, and our decisions and guest interactions are made through that lens.

Responsibilities

• The digital/social media specialist will primarily manage the venue's social media platforms and will also have the opportunity to work on marketing and digital initiatives.

• Responsible for the on-time rollout of all show announcements on IG, FB, and X as directed

• Develop, own and manage the voice of all 3 venues across all digital platforms monitoring sites on an on-going, daily basis including engaging in real-time social media activities during event announcements and on sales, event days, etc.

• Implement and maintain a social media calendar/strategy.

• Develop relationships with local influencers and tastemakers.

• Ideate and create engaging, fresh, and interesting content to grow venue social footprint as well as utilizing social media to support and reach sales initiatives.

• Capture engaging, behind the scenes content day of event. Create recap summary and video to share with key stakeholders.

• Engaging in conversation across social channels with fans, players, artists, local media, etc. while building followers and engaging influencers; setting KPIs and benchmarks to measure performance of social media channels.

• Serve as the venue's lead social media representative monitoring sites on an on-going, daily basis. Will also monitor and engage in real-time social media activities during events, producing content, and liaising with guest services lead to provide excellent customer service to patrons online.

• Serve as on-site marketing department representative for designated events - duties may include recording content, media escorting, sponsor and/or promotional partner implementation, media partner implementation, etc.

• Assist with the planning and execution of effective marketing and sales campaigns specific to various events to maximize attendance and revenue.

• Manage and send event e-blasts; work with multiple departments to ensure digital marketing needs are met in a timely fashion.

• Oversee the venue's website and make basic edits and updates. Make sure all information on the site is relevant and current, keeping with industry trends.

• Manage, create, and schedule digital signage at all 3 venues

Qualifications

• Bachelor's degree in business administration, marketing or an equivalent combination of education and experience in field

• A minimum of 3-5 years of related work experience

• Prior Sports and Entertainment Industry experience preferred

• Excellent copywriting skills

• Experience with social media management software such as Sprinklr, Hootsuite, Sprout Social, or other well-known tools

• Proficiency with Adobe Creative Suite and or Canva

• Independent decision-making skills; ability and knowledge to apply judgement in resolving problems of moderate scope and complexity

• Must be well versed in all major platforms and stay current on emerging trends and updates.

• Keen knowledge of all Microsoft office applications

• Highly organized, resourceful, quick learner and able to handle multiple projects simultaneously

• Ability to work a flexible schedule including evenings, weekends and holidays

• Ability to lift/push/pull carry or otherwise move up to 15 pounds

• Must be adaptable with the ability to work under pressure to meet deadlines.

• Strong verbal and written communication skills, with an expert ability to present and communicate new ideas and concepts

• Extremely organized and detail oriented, resourceful, quick learner and able to handle multiple projects simultaneously

• A high degree of personal integrity and consistently put the interests of the organization first.

• Basic photography and videography skills

Strengthened by our Differences. United to Make a Difference.

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

EEO

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis ("protected class") including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.