Digital Shelf Strategist

Job Type

Full time

PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named "The Marble City" and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World's Fair and we boast of 21 craft breweries around the city (click here for the Ale Trail). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our Urban Wilderness. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.

Our Company: PetSafe Brands is the world leader in pet products through our family of brands:Pet Safe Brand, Sport DOG Brand, Invisible Fence Brand, Kurgo and Premier Pet. Pet Safe Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the "Not-So-Crazy Cat Lady" with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community's employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe.

Summary of Position:

This role is responsible for optimizing all aspects of our product detail pages at key eRetailer sites to maximize product visibility and conversion for assigned categories. This person will create, recommend, and test strategies and initiatives that improve the shopping experience for online shoppers and increase sales and market share at our key eRetailer partners.

Responsibilities:

• Collaborate with Business Strategist, Category and Sales teams to develop and implement strategies and initiatives to maximize our products' digital shelf ranking, visibility, conversion and sales for assigned categories at key eRetailers.

• Actively monitor and audit relevant digital shelves, our own product detail pages, competitive product detail pages and off-platform marketing initiatives, to provide insights and recommended actions for the team to pursue to win at key eRetailers.

• Ensure our products have best in class content and optimized search and conversion enablers that work synergistically to deliver strongest results for our products. This includes optimizing for all aspects of content (e.g. titles, descriptions, features and benefits, images, videos, back-end keywords, enhanced content) as well as business fundamentals (e.g. availability, seasonality, promo and advertising offers and timing, search word targeting).

• Deliver on share of search and conversion goals

• Recommend, implement and evaluate test and learn initiatives. Generate insights/learnings from the same, develop scale up plan where possible and share learnings to rest of team.

• Develop strong understanding of assigned categories/products, consumer shopping motivations/behaviors at key eRetailer sites, eRetailer sites' digital shelf capabilities/dynamics, and channel best practices.

• Collaborate with Business Strategist and Category and Sales Team to conduct category reviews and proactively address any issues and opportunities for assigned categories at key eRetailers.

Qualifications:

• Minimum 1 year of experience in digital shelf optimization

• College degree in marketing or related fields preferred

• Strong initiative for taking action and strong influencing skills

• Proven record of working collaboratively to accomplish goals

• Ability to draw insights from market observations and data points and translate insights into actions.

Relationships:

• Reports to the Digital Shelf Team Manager - North America

• Works closely with Category, Sales, Business Strategist, Retail Readiness & Brand Champion, Insights, Creative Services, Digital Marketing team, and Brand teams

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BENEFITS:

Working for PetSafe Brands definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!

PetSafe Brands is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At PetSafe Brand, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self-expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual's identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn.