Digital Sales Specialist

Beasley Broadcast Group, Inc. Philadelphia , PA 19107

Posted 2 months ago

DIGITAL SALES SPECIALIST

Beasley Media Group

Full-time

Philadelphia, PA

Posted 3 months ago

Digital Sales Specialist - Philadelphia

Date: 2/11/2020

Beasley Philadelphia has long been a leader in digital marketing, and we are hiring a Digital Sales Specialist to work with our talented team of salespeople and clients.

The Digital Sales Specialist (DSS) will possess a deep knowledge of digital, from tools that work best to achieve specific goals, to the elements needed for a successful campaign. The ideal candidate will be comfortable speaking individually with sellers, or presenting to a room filled with clients. The DSS will be well-versed in display advertising, email marketing, social and content marketing, and will be analytical, organized, solution-minded, and customer-centric.

The DSS will work cooperatively with salespeople to strategize and execute flawless digital campaigns, sharing the following responsibilities:

  • Prospect clients for digital marketing campaigns

  • Perform customer needs analysis (CNA) in the field to uncover client's goals and strategic objectives

  • Create custom strategies and tactics to achieve client's goals and format into custom client facing proposals

  • Present proposal to client

  • Close sales and execute digital solutions for clients

  • Recommend specific digital services to support the client's strategic goals

  • Communicate specific product benefits and processes to clients, to ensure quality and timely execution of purchased products

  • Work with clients and digital team to deliver a superior return on investment for the digital campaign

  • Once campaign is underway, work with clients and digital team to interpret results and optimize the campaign against key performance indicators

  • Evaluate client's Google Analytics to help analyze campaign effectiveness

  • Serve as project manager between client and team for ad creation

  • At the end of the campaign, create custom performance reports that effectively analyze how the customer goals were met or exceeded with the goal of increasing retention and upsell

Qualifications:

  • Experience creating and selling strategic digital proposals

  • Strong presentation skills

  • Critical thinking and ability to manage complex details in client campaigns

  • Ability to multi-task and work with multiple sellers and clients at the same time

  • Excellent communication and planning skills

  • Google Analytics certification preferred

Last Date for Consideration: Until filled Interested applicants should indicate where they found this posting when submitting a cover letter and resume to: [email protected]

NO phone calls please.

Beasley Media Group, LLC is an Equal Opportunity Employer


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Digital Sales Specialist

Beasley Broadcast Group, Inc.