Digital Sales Manager - Whsv

About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WHSV:

Located in the Shenandoah Valley of Virginia, WHSV has been serving our community since 1953. Our family of networks now includes ABC, CBS, FOX and MeTV. In addition, we offer a full suite of digital marketing solutions - from streaming video to social media advertising.

Celebrating our 70th year on-air this year, WHSV is the trusted and dominant television and digital media station in the Shenandoah Valley! We are a dynamic station and recent winner of the Virginias Associated Press Broadcasters 'Outstanding News Operation of the Year' (April 2023). You'll be proud of the work and positive impact you can make here. WHSV is involved in the communities we serve. We are the Valley's number-one rated news source.

Job Summary/Description:

WHSV is looking for a highly organized and creative professional to lead our digital sales efforts in the role of Digital Sales Manager. This position works in tandem with the General Sales Manager on business development for the station, specifically championing digital sales. The successful candidate will work closely with local businesses and our Multimedia Consultants to provide unique marketing solutions and will be responsible for achieving WHSV's digital advertising budget. This position is also responsible for the coordination of all digital campaigns - including form entry, monitoring, and reporting of performance analytics. The successful candidate will serve as the digital coach and advisor to the local sales team and advertisers.

Duties/Responsibilities will include (but not be limited to):

• Driving digital revenue growth and ensuring all digital budgets and goals are met or exceeded with a focus on new local direct business

• Coordination of all digital campaigns - including form entry, campaign monitoring, and analytics reporting

• Providing digital training to the sales team

• Assisting Multimedia Consultants in presenting and closing digital business

• Developing sales presentations and collateral using up-to-date research materials

• Overseeing digital pricing and revenue forecasting

• Promoting a winning, positive culture

• Working at a partnership/consultative level as an expert in digital advertising with Multimedia Consultants and advertisers

• Working in tandem with the General Sales Manager on revenue generation strategy and forecasting

• Oversight of all digital sales products, inventory management, and pricing strategies

Qualifications/Requirements:

• Strong leadership skills, highly organized

• Comfortable holding team members accountable to their budgets and goals while helping them achieve success

• Ability to translate and communicate problems into opportunities

• Presentation experience, excellent written and verbal communication skills

• Ability to manage multiple projects, manage time wisely, and prioritize projects and people

• Strong computer skills, proficiency in PowerPoint, Excel, social media, etc.

• The ideal candidate would have a minimum of two years of digital sales experience

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WHSV-TV/Gray Television, Inc. is a drug-free company

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to be fully vaccinated against the coronavirus before or by the first workday.