Digital Sales Manager

Cumulus Media Erie , PA 16505

Posted 3 months ago

Cumulus Media | Erie PA is searching for a digital sales expert that has an accomplished record of delivering client solutions coupled with successful sales experience in a related digital or broadcast field. The role of the Digital Sales Manager is to maximize revenue opportunities by assisting in the sales of complementary digital products under the Cumulus C-Suite umbrella as well as the markets/stations digital assets (email, website, app, streaming, podcasts, video and social).

  • | Erie currently features 5 stations in Erie and the surrounding area. Our stations include: Classy 100 WXKC-FM Nash 97.9 FM WXTA-FM, Classic Rock, Z102.3 WQHZ-FM, The Vibe Classic Hip Hop on WXKC-FM2 and CBS Sports WRIE-AM . The cluster of 5 stations reaches tens of thousands listeners on a daily basis.
  • individual will integrate digital products and services into our robust radio asset offerings and identify innovative ways to meet the marketing needs of new and existing clients. This is a leadership position and will be responsible for collaboratively working with the clusters overall sales leadership and coaching fellow sales team members on selling our suite of digital products.

Key Responsibilities:

  • Resident expert in all digital products offered by Cumulus including:

  • Our vast marketing extension programs including targeted email, targeted display and geo-fencing, video and social solutions

  • Our local digital marketing services including website creation, social media and reputation management

  • Our Station Digital Assets display and mobile ad positions, pre-roll video. Social media, podcasting and in-stream ads

  • Act as primary liaison with all market selected third-party vendors (e.g. email and ad targeting vendors) for sending and fulfilling orders, RFPs

  • Train and coach AEs on digital advertising tactics and products as well as work with vendors to fulfill client needs

  • Collaborate with sales leadership to develop and execute digital packages and solutions

  • Measure, grow and exceed digital sales and market share goals

  • Assist in the preparation, creation and delivery of compelling presentations to clients

  • Analyze and provide necessary sales reports, market analysis and identify growth opportunities for digital assets

Core Competencies:

  • Ability to develop, demonstrate and train people in digital products and sales strategies

  • Demonstrate knowledge of selling digital products and applications, including; SEO/SEM, mobile, social media, reputation management, targeted ads (geo-fenced, behavioral) and how they work in tandem with radio assets

  • Creative thinker and problem solver

  • Highly organized with ability to support multiple ad buys at the same time

  • Skilled in oral/written communications with the ability to articulate ideas and guidance concisely and professionally

  • Comfortable presenting to a diversified array of prospects/clients


  • Degree in Radio and Broadcasting, Communications, Journalism, English or closely related field and (2) years of related experience preferred.

What we offer:

  • Competitive pay

  • Collaborative and creative work environment

  • Recognition and reward for outstanding performance

  • Medical, Dental & Vision Insurance coverage

  • 401K with company match to plan for the long-term

  • Paid Vacation & Holidays

For immediate consideration, please visit

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Digital Sales Manager

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