Digital Sales Coordinator

Nexstar Media Group Inc. High Point , NC 27261

Posted 2 weeks ago

This position will report to the Digital Sales Manager and responsibilities will include:

  • Responsible for all aspects of designing, producing and managing all web graphics, digital ads, contests, email campaigns, and social media promotions for sales clients as well as work directly with the Sales Managers, Creative Services and News departments on all station promotions.

  • Responsible for encoding and editing video, as well as reformatting source video when necessary, for proper use when streaming on our websites and all digital ad executions.

  • Responsible for trafficking, maintaining, optimizing, and ensuring the proper delivery of all digital ad campaigns for sales clients and station promotions across all FOX8 digital properties through Google DFP and for all 3rd party vendor placements.

  • Responsible for reporting and analysis of KPI's and metrics for client web ad campaigns, and for compiling and maintaining all historical Google Analytics data for myFOX8.com and all other station properties and platforms.

  • Work directly with the Digital Sales Manager, Account Executives, and station management to create compelling and targeted, multilevel sales presentations with animation and visual content for clients and internally.

  • Work directly with management to quickly update or design new major graphic elements to use on myFOX8.com and all other digital platforms as needed, and responsible for maintaining an extensive data base of web ads, graphics, photos and logos for all sales clients and for internal promotions.

  • Responsible for maintaining a working knowledge of emerging internet sales, social media and technology trends, and information related to graphic design and digital ad sales industry.

  • College Degree Preferred

  • Minimum of 1 year work experience or minimum level of training and education in marketing digital products

  • Foundation of product knowledge in: SEO, SEM, Display, Mobile, Email, Sponsored Content, Social and Video

  • Proficient in basic computer skills including Internet, PowerPoint, Excel, Photoshop, and Word; previous work experience in digital traffic systems a plus.

EEO Statement:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled


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