Drives digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices.
Monitors the marketplace to assess digital experience trends and results in order to recommend new digital experiences or enhancements to existing experiences. Prioritizes and decisions recommendations. Drives business case development.
Develops and designs the features of new or existing digital experiences to take advantage of an identified market need or opportunity. Manages the development, production, roll-out or promotion of digital experiences.
Partners with key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders to ensure all digital experiences meet their strategic goals. Partners with Marketing to Develop in product-specific marketing initiatives. May participate in client facing activities. As part of the first line of defense, supports risk management, compliance, and audit needs.
Drives business, financial, and customer experience results of new and existing products and effectively recommends modifications in experiences and/or marketing to improve results. May coordinate and/or coach Product Managers and Associates.