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McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the food service industry, we have a legacy of innovation and hard work that continues to drive us. Today, we are growing with velocity and are focused on modernizing our experiences, not to make a different McDonald's, but to build a better McDonald's.
We are moving fast and are adding to our best-in-class team. Joining McDonald's means thinking big every day and preparing for a career that can have impact around the world.
We are customer obsessed, committed to being leaders, and believe we are better when we work together. Over the last couple years, we've launched home delivery, modernized our restaurant experience through digital enhancements and have so much more to come.
We are dedicated to using our scale for good: good for people, our industry and the planet. From ambitious recycling initiatives and balanced sourcing efforts to our partnership with Ronald McDonald House Charities, we are constantly improving. We see every single day as a chance to have a genuine impact on our customers, our people and our partners.
The Digital Product Manager, CRM will develop and deploy new and innovative digital products in the US, leading all aspects of the execution of various functionality for digital offers, push notification capabilities, and customer segmentation. Through this role, the manager will present the customer by articulating, vetting and prioritizing features within the digital product plan for the US market, and will play a crucial role in developing customer centric, best-in-class digital products and programs.You will work closely with the entire US Digital Product team, the US Digital Marketing team, US Operations, and Global Digital Product to drive business impact by creating personalized customer experiences across digital platforms.Principal Accountabilities:Thoroughly understand customer needs and anticipate customer demands in order to develop engaging personalized digital products based on centrally built core products from the Global Digital team.Expand CRM and offers capabilities demonstrating McDonald's MarTech eco-system to build and execute personalization across digital products.Align with Marketing on priorities by developing and maintaining CRM roadmaps.Communicate US priorities and work with market partners on release planning and UAT.Work with peer product marketers across all capabilities to prioritize initiatives, share insights on customers' demands, find opportunities for collaboration, and coordinate US-specific product delivery.Maintain organized oversight of specific digital product delivery schedules to ensure the accurate balance of speed, features, timing and integrations with other functions, in tight coordination with Program Management.
Bachelor's degree.Minimum 5 years of CRM/Marketing Technology experience required, business/product management preferred.Minimum 3 years of translating customer needs into user stories.Experience in leading cross-functional teams.Experience with campaign management tools.Experience in customer data management/segmentation models.Experience and expertise in digital project and product planning, including product definition, features prioritization, trade-off processes and roadmap creation.Strong analytic and quantitative analysis skills.Ability to align with Digital Marketing to drive/expand current offers and CRM capabilities.Tendency to act as a self-starter with strong bias for action.Customer-centric approach with a passion for personalization, CRM and digital experience that drive innovation.Ability to work in a fast paced, matrix environment while leading exciting priorities!Shown ability in building and developing high-performing teams.
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