Digital Producer

Nexstar Media Group Inc. Birmingham , AL 35202

Posted 2 months ago

The Digital Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing original content beyond that which is produced for on-air.

  • Develops and leads winning strategy for station content

  • Expert understanding of Facebook, Twitter, and other social media platforms

  • Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines

  • Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television

  • Determines a story's emphasis, length, and format, and organizes material accordingly

  • Research and analyze background information related to news stories in order to be able to provide complete and accurate information

  • Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions

  • Pitches on-brand local and trending stories during morning meetings

  • Checks reference materials such as books, news files or public records to obtain relevant facts

  • Shoots and edits content for on-air and digital

  • Produces reports for all platforms

  • Ensures that all content meets company standards for journalistic integrity and production quality

  • Builds and calendars digital campaigns to promote local shows and specials.

  • Writes stories for the web and other digital platforms

  • Performs other duties as assigned

  • Finds new ways to use Social Media and our website to engage with viewers

Requirements & Skills:

  • Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred

  • Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred

  • CSS, Flash and other relevant technology skills is a plus

  • Maintain positive work environment through active team participation and cooperation with co-workers in all departments

  • Responds positively to feedback

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Digital Producer

Nexstar Media Group Inc.