Digital Presence Manager

Gannett Co. Inc. Naples , FL 34102

Posted 4 days ago

The digital presence manager (DPM) will be the lead point of contact for our presence solutions portfolio and serve as the ultimate company representative with best-in-class customer service, detail-oriented account management and excellent cross-team collaboration. An effective DPM has great aptitude in building and maintaining customer relationships. They also possess excellent planning and leadership abilities to coordinate and advise clients, sales, peers and supervisors.

Key Responsibilities:

  • Build and maintain strong interpersonal client relationships

  • Conduct regular review calls with clients to discuss campaign performance and overall marketing strategy

  • Review reporting with clients, highlighting the work completed and how it has benefited the client

  • Project management, collaboration and organizing

  • Keeping up to date on latest industry trends

  • Build strategy plans and establish performance baselines

Experience Required or Preferred

  • 4-6 years or more of relevant experience as an account manager/director or related title in digital marketing

  • Excellent understanding of marketing concepts, specifically including interplay of paid, owned and earned digital media

  • Up to date on latest industry trends; able to articulate trends and potential clearly and confidently

  • Excellent analytical skills to assist with multi-solution analysis and strategies

  • Organized and able to create multiple timelines and schedules with the ability to multitask, prioritize and manage time efficiently

  • Strong knowledge of clientele and superior customer service skills

  • Excellent communication skills with ability to communicate at various levels across companies, including executive leadership

  • Encouraging to team and staff; able to mentor and lead

  • Solid negotiation skills and ability to build strong interpersonal relationships with clients and management to foster long-term relationships

  • Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook and Excel) and Salesforce

  • B2B marketing experience, focused on small-to-medium (SMB) and/or local businesses

  • Ability to work independently and as part of a team

  • Facebook Ads Manager experience

Skills:

  • Strong interpersonal and communication skills with the ability to manage delicate client relationships

  • Driven and strong (non-aggressive) leadership style with the ability to efficiently and professionally manage the company's use of time and resources

  • Experience working with multiple verticals and different client models, understanding how market conditions, geography and seasonality impact the success of clients' businesses and drive strategies

  • Proven project management, organizational and collaboration skills

  • Firm understanding of advertising and marketing concepts with the ability to convey different strategies and tactics and how they impact a business, including but not limited to creative, research, social media, selling, storytelling, branding, search engine optimization, websites, personas, and media planning, communicated in a way clients comprehend and trust

  • Ability to deliver and develop strategies or tactics outside an existing SOW

  • Provide inter-departmental collaboration, resourceful interactions with highly-skilled specialists and efficient communication to develop a fresh approach

  • Comprehensive understanding of the company's sales processes and existing client relationships in order to present new ideas and assist with client upsells and discussions

  • Analytical and able to decipher data into actionable items, able to present findings within a relevant client storyline while detailing the work completed and explaining how it has benefited the client

Technology Equipment Expertise or Proficiency:

  • Experience with SMB marketing & brand awareness

  • Microsoft Suite

  • Salesforce

  • Project Management/Collaboration

  • Customer Relationship Management

  • SEO Tools -Google Analytics, AdWords, Search Console

  • Social Tools: Facebook: Business Manager, Ads Manager, Audience Insights and equivalents within additional social media sites, social relationship Platforms (i.e., Spredfast, Sprinklr, Sprout, etc.), brand monitoring software (i.e., Brandwatch, Meltwater, etc.)

  • Website Tools/Platforms -i.e., WordPress, HubSpot, GoDaddy, Squarespace, etc.

  • Survey Products

  • Inbound and Outbound Marketing Platforms

  • Marketing/Webinar Tools

Education Certification Requirements:
  • Bachelor's degree in Marketing, Advertising, Emerging Media or related field; Master's Degree a plus

Other details

  • Job Family Client Solutions

  • Job Function Marketing Solutions

  • Pay Type Salary

Apply Now

  • Asbury Park, NJ 07712, USA
  • Cape Coral, FL, USA
  • Cincinnati, OH, USA
  • Dallas, TX, USA
  • Des Moines, IA, USA
  • Evansville, IN, USA
  • Fishers, IN, USA
  • Fort Myers, FL, USA
  • Greenville, SC, USA
  • Jackson, TN, USA
  • Louisville, KY, USA
  • Melbourne, FL, USA
  • Naples, FL, USA
  • Nashville, TN, USA
  • Phoenix, AZ, USA
  • Tallahassee, FL, USA
  • Tucson, AZ, USA
icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Client Success Manager I Digital Marketing Specialist

Gannett Co. Inc.

Posted 4 days ago

VIEW JOBS 12/2/2021 12:00:00 AM 2022-03-02T00:00 Client Success Manager | Digital Marketing Specialist This Client Success Manager will serve as primary digital campaign execution lead for our clients and will own client experience and campaign results. The incumbent will collaborate with sales staff and advise our existing clients on how best to leverage current and emerging marketing solutions to meet their business objectives. Individuals in this role will possess strong product expertise in USA Today Network marketing solutions and will collaborate with sales executives to identify opportunities and effectively deliver on marketing solutions to best suit our clients' business needs and maximize their return on investment. This role must understand client objectives and marketing programs to devise appropriate strategies and campaign implementation plans. They will be responsible for the ongoing management of the client relationships and marketing plans, including full accountability for post-sale campaign execution in collaboration with backend support resources and other SME's including but not limited to various digital solutions and ad operations teams, focused on delivering to client objectives. Key success measures for this role will be client satisfaction and client revenue and account retention. Position Requirements: Strong proficiency in client relationship management, and ability to leverage the portfolio of USA Today Network and ReachLocal media services offerings. Ability to effectively manage day-to-day campaign performance, assess campaign trends, facilitate client advertising performance discussions, and identify creative new advertising techniques to further our clients' marketing needs. Position Responsibilities: * Build rapport with client representatives, including digital and marketing staff members or often the business owner, through routine and scheduled interactions * Develop and advise on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for our clients * Lead creative development process in collaboration with sales and ad design resources to ensure messaging and advertising assets are optimized by platform and will achieve client marketing objectives * Proactively manage relationships with key internal and external vendors (Designiq, Order Management, RL, Central Ad Ops, etc.) to ensure deliverables meet agreed upon specifications, deadlines and standards * Monitor, evaluate, and leverage standard processes and resources to manage campaign performance and determine improvement opportunities * Troubleshoot and resolve performance issues using best practices and support resources while creating new, innovative solutions to meet the changing needs of our clients * Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts; * Manage client expectations, communication and performance metrics * Incorporate constantly evolving technologies and processes into the client solution delivery process Key Skills: * Ability to quickly master business process, marketing and technology concepts * Demonstrated expertise in customer relationship management * Mastery of key technologies and systems to manage marketing campaigns * Knowledge of ad management, billing and workflow management and analytics platforms * Strong verbal and written communication skills * Ability to develop account specific value story through by leveraging insights across all platforms into a cohesive campaign performance report * Ability to effectively present findings to client to drive satisfaction and client revenue and account retention * Strong technical and analytical skills to assess and routinely lead improve marketing campaigns over their lifecycle * Excellent listening skills * Demonstrated expertise with USA Today Network marketing solutions, systems and processes Key Competencies: * Customer Focus * Establish and maintain effective relationships with clients * Seek client feedback and incorporate it into future activities * Demonstrate dedication to meeting client expectations and requirements * Collaboration * Ability to collaborate with sales team, client strategy, digital marketing & optimization, fulfillment and other additional sales support, etc. * Organization * Able to manage time and prioritize multiple tasks in a fast-paced environment * Organize tasks, deliverables and meet commitments on time * Analytical Thinking * Capable of interpreting data and making actionable recommendations to improve performance * Business Process and Technology Acumen * Capable of quickly mastering business processes * Ability to master technology solutions * Conflict Management * Good at focused listening * Can find common ground and explains differing viewpoints comprehensively About You: * Bachelor's Degree (i.e. General Business, Economics, Finance, Marketing, Advertising or Public Relations) * 2+ years hands-on experience managing online/digital advertising campaigns * Must have 3+ years of client service/account management experience Other details * Job Family Client Solutions * Job Function Marketing Solutions * Pay Type Salary Apply Now * Atlanta, GA, USA * Cape Coral, FL, USA * Cincinnati, OH, USA * Dallas, TX, USA * Des Moines, IA, USA * Evansville, IN, USA * Fort Myers, FL, USA * Indianapolis, IN, USA * Louisville, KY, USA * Mansfield, OH, USA * Memphis, TN, USA * Murfreesboro, TN, USA * Naples, FL, USA * Nashville, TN, USA * Phoenix, AZ, USA * Plano, TX, USA * Springfield, MO, USA * Tucson, AZ, USA Gannett Co. Inc. Naples FL

Digital Presence Manager

Gannett Co. Inc.