Digital PR Manager

Perry Ellis International Inc. New York , NY 10007

Posted 4 weeks ago

PERRY ELLIS INTERNATIONAL

SOCIAL MEDIA & DIGITAL PR MANAGER ORIGINAL PENGUIN

The Social Media & Digital PR manager plays a lead role in the development and execution of all social media channels and digital publicity of the Original Penguin brand. This role serves as the voice of the brand in the social space, creating innovative brand messaging and activations that engage consumers + influencers across multiple social media platforms. This person serves as the team's social media strategist, content generator and channel expert whose ultimate goal is to communicate our brand positioning, boost engagement and increase advocacy.

Channel Management

  • Drive social strategy and innovating programs for brand marketing efforts

  • Develop monthly, quarterly and yearly social media strategy and activity calendar for the brand

  • Manage all scheduling for social marketing programs by utilizing integrated day-to-day activity plans

  • Use best practices for social media to assist with the expansion of the brand by increasing both followers and engagement across all social platforms

  • Review overall and individual social platform performance using social media analytics

  • Establish guidelines and unique approaches to each social media platform

  • Monitor and respond to all brand conversations

  • Develop and maintain relationships with social media influencers for inclusion in our social channels

  • Proactively identify new capabilities & trends, within social platforms (established and emerging)

Content Creation

  • Create and manage all social media content for use in all channels. Work closely with cross-functional teams to ensure continuity in messaging, brand imagery and impact. This includes copy, imagery, graphics and video

  • Ideate and create new franchise marketing initiatives for the Original Penguin brand across various mediums

  • Work with agencies to deploy assets for paid social media campaigns

  • Continually develop and implement the Original Penguin blog on OriginalPenguin.com This includes development of content calendar and sourcing of content

Digital Publicity:

  • Develop influencer and talent seeding strategy in conjunction with 3rd party agency

  • Innovate brand storytelling through owned social channels and highly viewed 3rd party profiles

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Digital PR Manager

Perry Ellis International Inc.