Digital Platform Specialist - IPM

Digital Platform Specialist - IPM

Illinois Public Media

Job Summary

The Digital Platform Specialist is part of the team that collaborates to design, update, analyze, test, troubleshoot, and enhance Illinois Public Media's content platforms, services, and applications. This person collaborates with multiple stakeholders at Illinois Public Media (including News, Content Production, Programming, Fundraising, Operations, and Marketing) to implement best practices in digital content distribution to grow the audience and improve the user experience, while balancing responsibility across digital platform strategy and operations.

Duties & Responsibilities

Digital Content Distribution & Maintenance:

• Assists in planning and integrating content across multiple platforms including the WILL app, smart speakers, web, and on-demand streaming

• Works collaboratively to develop strategies for a consistent brand experience across digital platforms

• Maintains strong awareness of the emerging digital landscape and user experience design trends and evaluates their applicability

• Assists in the curation of Illinois Public Media's online media throughout the content lifecycle

• Pitches creative projects to support IPM departments in their goals.

Analytics & Support:

• Monitors data and analytics from all IPM digital platforms

• Assists in analyzing effectiveness of existing content platforms and helps develop models to create new digital capabilities

• Works collaboratively with content producers to optimize content for different platforms

• Works with Digital Operations team to support existing web applications, improve functionality, and better reach target audiences

• Advises on digital best practices regarding news and media consumption, user experience, SEO, industry research, and analytics

• Stays up to date on industry best practices and supports staff training efforts on digital content tools

• Creates necessary process documentation and guidance on station's digital assets

Administrative:

• Participates in on-air fundraising, community outreach projects, and marketing activities on behalf of Illinois Public Media

• Fosters and maintains relations with staff, College of Media leaders, clients, and audience

• Manage student employees

• Other duties as assigned

Minimum Qualifications

• Bachelor's degree in marketing, business administration, communications, public relations, or a closely related field.

• One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.

• Demonstrated experience using graphic editing tools to prepare images for the web.

• Demonstrated experience with digital content, products, and services.

• Demonstrated experience launching and/or managing digital content products.

Preferred Qualifications

• Bachelor's degree in information science, communications, or related field.

• 3 years experience in field.

• Ability to build clear narratives through data analytics and campaign reporting (e.g., Google Analytics, Google Data Studio, other digital marketing tools).

• Familiarity with industry metadata standards and schemas.

• Experience with digital asset management tools.

• Familiarity with at least one markup language (e.g., HTML, Markdown, etc.)

• Ability to write copy to support digital content.

Appointment Information

This is a 100% full-time Civil Service 5004 - Marketing Associate position, appointed on a 12-month basis. The expected start date is as soon as possible after 3/19/2024. Starting salary for this position is $55,000, and is commensurate with experience. This position is not eligible for sponsorship.

For more information on Civil Service classifications, please visit the SUCSS web site at https://www.sucss.illinois.gov/pages/classspec/default.aspx.

Application Procedures & Deadline Information

Applications must be received by 6:00 pm (CST) on Sunday, May 12, 2024. Apply for this position using the Apply Now button at the top or bottom of this posting. In order to be considered as a transfer candidate, you must apply for this position. Applications not submitted through https://jobs.illinois.edu will not be considered. If required by the position, transcripts or other documentation of credentials are to be provided no later than the first day of employment. For further information about this specific position, please contact kiener2@illinois.edu. For questions regarding the application process, please contact 217-333-2137.

The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit Required Employment Notices and Posters to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, and employment eligibility review through E-Verify.

Applicants with disabilities are encouraged to apply and may request a reasonable accommodation under the Americans with Disabilities Act (2008) to complete the application and/or interview process. Requests may be submitted through the reasonable accommodations portal, or by contacting the Accessibility & Accommodations Division of the Office for Access and Equity at 217-333-0885, or by emailing accessibility@illinois.edu.

Requisition ID: 1023779

Job Category: Administrative

Apply at: https://jobs.illinois.edu