Digital Media Strategist

Job Position: Digital Media Strategist

Department: Digital

Reports to: Regional Digital Sales Manager

FLSA: Exempt

Status: Full-time

Work Location: Indianapolis, IN

OVERVIEW:

The Radio One story began simply with a dream and one radio station. Forty years, 13 markets, and 70+ stations later, we are an urban media empire, spanning multiple media platforms. We are in your ears with Reach Media/Radio One, on your televisions with TV One, and may even be the name behind your favorite website, with our digital platform Interactive One. Information is power, and our mission here at Radio One, Inc. is simple - to be the most trusted media source in the African American community. At Radio One, we pride ourselves on hiring people who are dedicated and continue to challenge the norm, while embracing a corporate culture built on creativity and passion. We are our employees' biggest fans, and it is our daily mission to attract, develop, and retain the brightest stars in the business.

The Digital Media Strategist will work with the Urban One sales team members to grow digital revenue by accompanying the sales team in the field or virtually to conduct customer needs analysis and present client facing solutions.

The Digital Media Strategist must understand all R One Digital product offerings and how to leverage them to meet the client's strategic objectives. Proficiency and expertise are required in digital advertising products; targeted display, digital video (OTT, streaming, long-form, and short-form), digital audio, sponsorships & premium advertising units, SEM, SEO/CRO, website development, paid social, and lead generation. The Digital Media Strategist must be analytical, organized, solution minded, consultative and customer centric. We are looking to expand our team with smart, digitally savvy individuals with an insatiable appetite to learn and make an impact. Join a company that provides opportunity, training, and an innovative environment.

ESSENTIAL RESPONSIBILITIES:

• Attend client needs assessment meetings with sales team to uncover client's goals.

• Build strategic recommendations and proposals that align with clients' goals.

• Present digital recommendations and strategies with our local market sales team to clients.

• Meet regularly with our local market sales team and management to identify and pursue most opportunistic growth accounts, prospects, and opportunities.

• Complete appropriate insertion order details for all digital campaigns that are sold.

• Partner with R One Digital campaign operations team members to monitor performance of campaigns, identify upsell opportunities, and make assessments.

• Consult and educate Account Executives and clients on the ever-changing digital media environment and on R One Digitals' suite of digital marketing products.

• Collaborate regularly with R One Digital team members, including sales & marketing, product marketing, campaign operations, performance management, and digital marketing analysts.

KNOWLEDGE/SKILLS/ABILITIES:

• Previous outside sales experience preferred, but candidates with a strong competitive drive are encouraged to apply.

• Results oriented individual who strategically pursues business with energy and drive.

• The ability to execute sales tactics, implement marketing strategies and deliver effective sales presentations with passion, and consistently asks for the business.

• Subject matter expertise is required in the digital advertising ecosystem including programmatic buying, supply and demand-side platforms, customer attribution, and in the latest industry trends.

• Tech-savvy with solid computer skills is a must.

• Must be available for occasional overnight travel as required.

• Valid US driver's license and reliable transportation.

EDUCATION and/or EXPERIENCE:

Bachelor's Degree preferred.

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. The company reserves to modify duties and this job description without advance notice. This position is at-will unless otherwise issued a fully executed agreement. We are Equal Opportunity Employer, are committed to creating a diverse and inclusive company culture, and that your team does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under the law.