Digital Media Strategist - Paid Social

Discovery Communications, Inc. New York City , NY 10008

Posted 4 months ago

Position Summary

Our TeamThe Media Strategy & Analytics team acts as an internal media agency that handles the strategy, execution, and reporting of all media vehicles with the goal of driving multiplatform viewership of Discovery Inc's TV networks and TV Everywhere streaming services (Discovery, TLC, HGTV, Food Network, etc.), along with subscriptions to their direct-to-consumer digital products (MotorTrend, GOLFTV, Dplay).

The Role This role is a critical position within the Media Strategy and Analytics team, specifically within the Paid Acquisition pod. S/he will be focused on paid search with the goal of efficiently acquiring consumers to Discovery's digital products. This includes cost per install and cost per acquisition/subscription. Responsibilities will include working closely with the Acquisition Strategy team to develop and execute paid social (Facebook, Instagram, Twitter, Pinterest, Snap, etc.)

Responsibilities
1.Oversee the development and execution of direct response paid social campaigns with the goal of subscriber acquisition.2. Ensure campaign are executed flawlessly, with an eye on constant optimization.3. Work with Acquisition Strategy team to gain an understanding of campaign specific goals, build targeting, and executional recommendations.4. Track, measure, and analyze performance of paid social campaigns.5. Lead monitoring and reporting of campaign performance and proactively communicate any issues.6. Review plans and actively apply learnings to create best-in-class executions.7. Serve as paid social expert, platform partner, and trend-spotter to bring first-to-market social and digital media opportunities that align with business objectives.8. Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).

Requirements

  • Minimum 2 years of hands on in-platform Paid Social experience.

  • Proven experience with Direct Response paid social campaigns with experience in attribution and conversion tracking.

  • Demonstrated expertise in media strategy and execution within buying platforms (Facebook Business Manager), showing the ability to manage multiple campaigns at once.

  • Experience with app campaign and Mobile Marketing Attribution (such as Kochava) preferred.

  • Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously.

  • Polished with excellent interpersonal and communication skills.

  • Strong verbal and written communication skills.

  • Analytical with a comfort in dealing with numbers and reporting

  • Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.

  • Understanding of subscription streaming services is a plus.

  • Willingness and flexibility to "pitch in" with various ad-hoc projects to help support the larger Media Strategy & Analytics team. Including cross-functional support to other bid-based buyers (social, programmatic, SEM).* Ability to adapt to change and continually evolve skills to meet the everchanging needs of the television industry.

  • Proficient in Microsoft Office systems, specifically in Excel.

  • College degree required.

  • Must have the legal right to work in the United States.

New York City, New York, NYC, NY


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Social Strategist

Netbase Solutions

Posted 6 days ago

VIEW JOBS 11/15/2019 12:00:00 AM 2020-02-13T00:00 Job Description NetBase clients are savvy social media marketers who are looking to use social listening to optimize campaigns, innovate new products, and improve customer experiences. We are looking for someone who can help lead those clients for our open Social Strategist position. This person should have a zest for social media technologies, as well as a desire to dig into the data trenches to deliver business impact for leading brands and agencies. The Social Strategist will be a partner and consultant for our customers in a variety of ways - most notably, by aligning social data and tactics to larger business and marketing objectives. Furthermore, this role encompasses the full client lifecycle, from technical training to project delivery to strategic implementation. Responsibilities: * First and foremost, immerse yourself in all NetBase products, so as to effectively be a subject matter expert for our clients. * Lean into your social marketing expertise to bring client use cases to life. * Focus on delivering data-driven narratives with social storytelling tied to actionable insights to drive client value. * Be a sounding board for clients to assist with all platform-centric and general social data questions. * Highlight your unique traits to add a new facet to the NetBase culture. Qualifications & Experience Required: * 4-6 years of experience with social media marketing, with a proven track record of delivering client solutions. * Previous experience working as part of a remote team or strong desire to do so in the future. * Flexibility and desire to work across many types of customers, industries, and marketing challenges. * Multitasking and problem-solving skills are critical. * Familiarity implementing marketing use cases such as Brand Analysis, Competitive Intelligence, Product Launches, Campaign and/or Issue Tracking * Expertise using social media intelligence platforms such as NetBase (or a competitor like Brandwatch, Sysomos, Crimson Hexagon) * Currently a practicing social media, digital marketing analyst, agency account manager, planner or marketing communications practitioner. Candidates must have social domain experience, customer service disposition, be self-motivated, excellent communicators, and the desire to thrive in a startup environment. Location New York or Chicago preferred; remote work acceptable. About the Company NetBase, headquartered in Santa Clara, CA, is the award-winning social analytics platform that global companies use to run brands, build businesses, and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR, and product innovation. NetBase is a trusted partner to American Airlines, Arby's, Coca-Cola, Ogilvy, T-Mobile, Universal Music Group, and YUM! Brands. With continued stellar growth, we are expanding our team with talented individuals that play to win, work as team players, and care about building a culture of respect, integrity and agility – for amazing outcomes. Netbase Solutions New York City NY

Digital Media Strategist - Paid Social

Discovery Communications, Inc.