Digital Media Strategist

Job Details

Job Location: 3344 E CAMELBACK ROAD - PHOENIX, AZ

Salary Range: Undisclosed

Description

DIGITAL MEDIA STRATEGIST

Riester is an independent advertising agency with offices in Phoenix, AZ, Park City, UT, El Segundo, CA and the Washington DC area. The firm, which recently celebrated its 35th anniversary, is a Google Certified Partner, recognized as one of the top advertising agencies in North America.

Riester is currently looking for a Digital Media Strategist. This position will be responsible for managing client-paid media accounts with an emphasis on search, display, and social media advertising. This client-facing role requires strong analytical and strategic skills, a passion for data-driven marketing methodologies and techniques along with other critical skills such as problem-solving and creative thinking.

Job Skills & Requirements

• Day-to-day management of large-scale paid search campaigns (Google, Bing) and social media campaigns (Meta, LinkedIn, TikTok, Snapchat)

• Trafficking of digital campaigns utilizing DCM (Campaign Manager 360)

• Collaborate with client and internal teams to enhance user experience and conversion metrics

• Drive continued optimization of campaigns through performance analysis, testing, etc.

• Identify new opportunities to drive results and improve performance

• Compile and analyze recurring reports across all digital media channels

• Present weekly, monthly, and quarterly results to client teams

• Maintain knowledge of current digital media best practices, concepts, statistics, trends, and industry developments

Qualifications

• Bachelor's degree preferred

• 1-4 years of experience with pay-per-click (PPC) search engine, display, social media, video, and mobile advertising and analytics

• Google Ads certification(s) required; advanced Google Ads and Google Analytics 4 certification preferred

• Programmatic buying experience a plus

• Strong Microsoft Excel/Google Sheets skills: Pivot tables, charts, and advanced functions

• High attention to detail, strong problem-solving skills, analytical mindset, and ability to meet deadlines

• Superior work ethic, self-starter, eager to consistently meet and exceed objectives and take on more responsibility

• Exceptional verbal and written communication skills

Client & Internal Relationships:

• Manage day-to-day client interaction

• Manage expectations of clients and deliverables

• Work closely with the client throughout the entire program to maintain performance and resolve any performance issues

• Assist media planners in advising clients on the best ways to integrate media into their advertising and marketing programs

• Assist media planners in expanding business opportunities among the current client roster

• Work closely with the integration team to manage day-to-day client interactions, maintain performance, etc.

Benefits:

• Privately owned, headquartered in Phoenix, AZ with offices in Los Angeles, Park City and the Washington DC area - This position is located in Phoenix

• Competitive benefits, Medical, Dental, Vision, Life, 401k, paid holidays, vacation & more

• Unique, legendary culture

• Fun, fast-paced work environment

• Dog friendly

Why Riester

Riester has been motivating people to become passionate about and get involved with issues that matter. These roots as Brand Activists remain the foundation of our business today. Creating and believing in our client's purpose, and caring about the sustainability of their brand's success, has led Riester to become one of the largest independent advertising and public relations firms in the Western United States. Today, we have the knowledge, experience and resources to help businesses address important challenges in today's vastly changing world.