Digital Media Specialist

Torklaw Irvine , CA 92602

Posted 1 week ago

Are you a digital marketing guru looking for an opportunity to join an exciting team? Do you love creating and executing a marketing strategy online and dominating an industry? Do you enjoy analyzing data, creating content and delivering results? We are looking for a full-time time experienced Digital Media Specialist to join our marketing team.

Ideal candidate has expert level experience with all social media platforms and their respective paid platforms (Facebook, Instagram etc..), Will be responsible to create and run PPC campaigns and monitor paid search budgets. Must be great at analyzing data, conducting market research and analysis.

In this role, the ideal candidate should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.)

Critical to be able to measure CPA, CPC, Impressions and ROI from each campaign.

IMPORTANT: TO APPLY

You will be evaluated and vetted based on your ability to follow instructions. Do not apply through this posting, or the contact information on our website. If you do, you will automatically be disqualified.

TO APPLY: Call us at 949.424.2335 and follow the instructions given.

About TorkLaw

TorkLaw is an incredibly fast-moving, innovative law firm that is all about delivering the absolute best client experience and unmatchable legal representation to each and every one of our clients while having an impact on our communities. Were all about working hard and staying humble. In the spirit of humblebragging, here are some of our awards and accolades:

  • Top 10 % of Inc. 5000 list of Americas fastest growing companies
  • Best Law Firm US World News & Report - 5 consecutive years
  • Featured in CNN, Forbes, The Wall Street Journal, Daily Journal, The Advocate

If youre looking for a job thats boring and easy, you wont find that here. We put 110% into everything we do. Greatness is achieved through hard work, discipline, and sacrifice, and were determined to be great. Late nights and weekends do happen - thats what coffee is for.

Were not crazy; we just believe in what we do.

If you'd like to be part of a nationally recognized, collaborative and downright badass team, then we cant wait to hear from you.

Responsibilities

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting, audience retargeting and remarketing
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for ads
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends
  • A/B testing master

Requirements

  • Proven experience as a PPC Manager or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Understanding of HTML and XML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
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Digital Media Specialist

Torklaw