Digital Media Planner

Cumulus Media New York , NY 10007

Posted 4 weeks ago

CUMULUS MEDIA | Westwood One, New York, NY is seeking an ambitious Digital Media Planner to help us scale the Westwood One Podcast Network the fastest organically growing podcast network in America! This role will support sales, their agencies and clients to strategically develop proposals that deliver against negotiated client goals. The Digital Media Planner should be a self-starter, energetic, passionate problem solver who can be the primary point of contact for all information and process regarding inventory, pricing and content as it relates to addressing advertiser objectives and maximizing revenue potential. Were looking for someone that is detail oriented, thrives in a team environment but also able to dive in on individual tasks. A love of podcasting and sales doesnt hurt, as this role involves interfacing with podcast agencies and advertisers.

About Westwood One:

Westwood One, the national-facing arm of CUMULUS MEDIA, offers iconic, nationally syndicated sports, news and entertainment content to over 250 million monthly listeners across an audio network of 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the Academy of Country Music Awards, and the Billboard Music Awards. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening.


  • Develop, create and maintain sales proposals driving revenue through strategic packaging and pricing of Westwood One podcasts

  • Strategize with Sales to achieve negotiated client goals and translate the marketing elements into the customized campaign proposal

  • Partner and support Sales Managers, Account Executives, Inventory Analyst and Ad Ops team on the planning and deal life cycle

  • Analyze campaign delivery and assign make-good inventory

  • Adjust proposal accordingly to react to schedule changes and/or under pacing

  • Leverage deal expertise to proactively recommend optimized inventory solutions and opportunities

  • Communicate effectively with agency contacts in order to properly deliver proposals, revisions and fulfill any and all day to day requests

  • Support Sales Planning Manager with reporting needs including proactive inventory reporting, pacing, risk reporting and any ad hoc reporting requests as needed


  • Bachelors Degree or relevant work experience

  • 1-2 years experience building digital media plans

  • Comfortable working and engaging with various levels of talent as well as advertisers and agencies

  • Experience responding to RFPs from National Advertising Agencies

  • Working knowledge of media math

  • Strong written and verbal communication skills

  • Strong computer skills including advanced knowledge of Excel and other Microsoft Office products

  • Ability to thrive in a fast paced, dynamic environment with revolving deadlines

  • Strong attention to detail, thorough, accountable, excellent follow-through

  • Able to juggle multiple tasks, prioritize responsibilities, and keep excellent time management

  • Proven ability to work well within a team environment while accomplishing individual projects

Bonus Points:

Exhibit a passion for media, entertainment, music, sports, and news/talk radio and/or podcasts.

What we offer:

  • Competitive pay

  • Professional growth and career path

  • Focused, responsible and collaborative work environment with the ability, to ask what if and try innovative solutions

  • Medical, Dental & Vision Insurance coverage

  • 401K with company match to plan for the long-term

  • Paid Vacation & Holidays

For immediate consideration, please visit

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Digital Media Planner

Cumulus Media