Digital Media Performance Supervisor

Job Details

Job Location: 3344 E CAMELBACK ROAD - PHOENIX, AZ

Position Type: Full Time

Salary Range: Undisclosed

Description

Job description

RIESTER is an independent advertising agency with offices in Phoenix, AZ, Park City, UT, and El Segundo, CA. The firm, which recently celebrated its 35th anniversary, is a Google Certified Partner, recognized as one of the top advertising agencies in North America.

We are currently seeking a Paid Media Performance Supervisor to lead our digital media and analytics team. This position requires a candidate who is both strategic and tactical in their execution. The role involves overseeing digital campaign setup, reporting, analysis, and optimization. This is a client-facing position that involves collaboration with both clients and internal account teams. The ideal candidate will possess expertise in optimizing media placements, driving Return on Ad Spend (ROAS), and mentoring a team of digital marketing specialists.

Essential duties and responsibilities:

• Collaborate with account management and media planning teams to develop and present digital media strategies, compile reports, and suggest campaign optimizations.

• Take charge of implementing conversion tracking for digital campaigns.

• Support the digital team by conducting website audits and implementing adjustments to enhance site performance.

• Generate and interpret reports to provide insights for client reporting and further campaign optimization.

• Prepare research and insights to support and justify proposed media strategies and tactics.

• Work closely with internal account teams to analyze post-campaign data and formulate recommendations for future media purchases.

• Develop and execute comprehensive paid media strategies that meet or exceed client objectives.

• Supervise the daily operations of the digital media team, ensuring optimal productivity, campaign performance, and up-to-date client dashboards.

• Analyze campaign performance data to provide strategic insights and recommendations for enhancements.

• Stay updated on industry trends and advancements in digital advertising technology and practices.

• Conduct A/B testing and other performance evaluations to drive continuous improvements in campaign outcomes.

• Foster a collaborative and innovative work environment, encouraging the professional growth and development of team members.

Qualifications

Education:

Bachelor's degree in Marketing, Advertising, Business, or a related field.

Experience / Qualifications:

• 7+ years related experience

• Must have experience in interacting daily and optimizing Google Ads, Meta and LinkedIn campaigns, as well as a high comfort level in DCM, GA4, Looker Studio, and Google Tag Manager

• Must be detail oriented and able to present confidently to clients

• Strong analytical skills with experience in using data to inform decisions

• Solution-oriented mindset

• Excellent communication and leadership skills, capable of motivating and guiding a team

• Ability to manage multiple projects simultaneously in a fast-paced environment

Benefits:

• Flexible working environment; hybrid schedule

• Work from home and continuing education reimbursements available

• Fun thematic parties and team building activities

• Competitive benefits - Medical, Dental, Vision, Life, 401k, paid holidays, vacation & more

WHY RIESTER

RIESTER has been motivating people to become passionate about and get involved with issues that matter. These roots as Brand Activists remain the foundation of our business today. Creating and believing in our client's purpose, and caring about the sustainability of their brand's success, has led RIESTER to become one of the largest independent advertising and public relations firms in the Western United States. Today, we have the knowledge, experience and resources to help businesses address important challenges in today's vastly changing world