Digital Media Marketing Specialist

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• CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.

• CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.

• If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.

JOB DESCRIPTION AND POSITION REQUIREMENTS:

The Pennsylvania State University is committed to ensuring that diversity, equity, and inclusion are central to the success of a world-class research institution. We are concerned uniquely with the institutional change required for visioning and realizing a more socially just university.

The Bryce Jordan Center is seeking an experienced creative, analytical, and web-savvy Marketing and Communications Specialist to join a dynamic team. This position will take innovative approaches to employ a variety of marketing, communications, and public relations strategies to promote all concerts and events coming to the 15,000+ seat venue. The Bryce Jordan Center hosts circuses, sports exhibitions, family shows, commencements, lectures, and Big Ten Basketball, as well as some of the top-name performers in the music entertainment industry.

Location

The location of this job is primarily in person at the University Park campus with some flexibility for an occasional hybrid mix of in-person and remote work. Candidates must live in the local area or be willing to travel to campus as needed at their own expense and may require after-hours commitments that align with scheduled events. Questions related to flexible work arrangements should be directed to the hiring manager during the interview process.

Position Responsibilities

• Develop and execute a variety of marketing, communications, and public relations strategies that may include traditional media marketing and advertising.

• Assist in the planning of marketing and/or communications strategy by identifying communications needs based on relevant research.

• Prepare creative briefs for concept development and creative expression; deliver presentations of creative work to clients.

• Benchmark marketing efforts and best practices and prepare reports to inform innovation and competitive analysis. Monitor and communicate the status of tactical campaign implementation with clients and management.

• Create, conceptualize, edit, and enhance communications and content through a variety of media and marketing.

• Schedule and disseminate print and electronic communications and placement of advertising.

• Monitor news and media presence, monitor and track analytics of the website and digital traffic.

• Collaborate with agencies and other vendor partners on campaigns while adhering to University brand standards and industry editorial and style guidelines.

• May oversee and direct the work of part-time employees and students.

Qualifications

This position minimally requires a Bachelor's degree or higher plus 1 year of related experience or an equivalent combination of education and experience.

Necessary experience and skills:

• Successful candidates will have at least 1 year of experience in developing and executing a variety of marketing, communications, and public relations strategies.

• Proven ability to use data and metrics to develop strategies, drive decisions, and achieve goals. Demonstrated experience using Google Analytics is preferred.

• Experience using web content management systems; specific experience with Drupal is a plus.

• Knowledge and experience utilizing social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube to drive marketing strategies is required.

• The position requires extensive relationship building to foster collaboration and coordination among assigned partners, internal stakeholders, and other marketing team members including interns and street teams. Strong time management and problem-solving skills are necessary.

Application Materials

• For full consideration content samples are required at the time of application.

• Please attach two samples highlighting your use social media platforms to promote a company's offerings. This can include platforms like Facebook, Instagram, Twitter, YouTube and TikTok to reach new customers, engage with current ones, and/or announce new products or services.

OR

• Submit a link to your professional portfolio in your application materials.

As a member of Auxiliary and Business Services within the Finance and Business unit, you will be joining a team of individuals who have the ambition to help Penn State succeed. Workforce diversity, cultural inclusiveness, and employment equity are deeply rooted in Penn State's historic mission. Just as we are committed to being a diverse educational environment, we are also committed to being a diverse working community. As a community, we endeavor to be a mixture of cultural backgrounds, life experiences, and individual perspectives that add variety and vitality to the workplace. The University believes that we can learn from each other's differences and break down the barriers that separate us. Penn State is a place where everyone can be themselves, together.

The salary range for this position, including all possible grades is:

$46,400.00 - $67,300.00

Salary Structure - additional information on Penn State's job and salary structure.

CAMPUS SECURITY CRIME STATISTICS:

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

Employment with the University will require successful completion of background check(s) in accordance with University policies.

EEO IS THE LAW

Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

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