Digital Media Manager

Petco San Diego , CA 92140

Posted 2 months ago

Marketing

Our vision at Petco is Healthier Pets. Happier People.

Better World. We're making things better for pets, people and the planet through our Think Adoption First philosophy, the Petco Foundation and other important initiatives that focus on putting animals first, educating pet parents and reducing our carbon footprint. The journey starts with knowledgeable, passionately engaged associates who are proud to recommend Petco as a place to work, who believe in our Vision and who are committed to delivering a superior customer experience.

From our retail stores and our network of Distribution Centers to our Corporate offices, you'll work with others who share your values and commitment. We seek individuals who are passionate about animal welfare, have great people skills and are driven to grow and advance in their careers with us. Our ongoing growth is creating exceptional opportunities for professional development and personal enrichment throughout our organization.

Position Purpose:

Manage planning, execution, performance and measurable results of media plans, including programmatic display, remarketing, paid social, video, and emerging technologies. Support enterprise media initiatives, a budget of tens of millions, to drive Petco and brands across both e-commerce and stores, partnering to align media campaigns to deliver against specific business goals.

Tactically align plans to deliver the optimal balance of building brand awareness, improving brand perception and engagement, and driving traffic and conversion to maximize enterprise profitability. With Director, strategically develop and ensure flawless execution of dedicated media plans for key product vendor partners/VIP. Collaborate effectively with cross functional partners, work effectively with partners to spend the next $ most effectively, and communicate media mix successes and opportunities to Director/VP/SVP.

Manage the increase use and impact of programmatic buying, paid social, video, mobile and geo-targeted advertising with goals of delivering integrated campaigns using best in breed partners, including retargeting vendors, DSPs/progjrammatic, strategies, analytics and creative.

Essential Job Functions:

  • Manage the media planning process and for transform business objectives and product strategy into scientifically-rooted and innovative media plans. Own budget allocations among publishers/partners, forecasting, results and reporting. Ensure that critical timelines/decision dates as they relate to media buys.

  • Develop, implement and execute a compelling cross publisher and paid social media strategy encompassing all production, communication and implementation of media budgeted in the tens of millions. Negotiate, execute, and manage all media purchases supporting the marketing strategy, including pre-planning through execution and measurement across multiple media channels.

  • Own and make recommendations for optimization of campaigns at all levels; across channels, partners, placements, products and creative concepts to deliver optimal performance

  • Lead the team and agency resources to produce insightful analysis and engaging campaign, demonstrating the effectiveness of planning, optimization and management of media. Responsible for operationalizing a rigorous process that ensures all paid digital programs are tracked, analyzed and optimized on an ongoing basis and any display impression/click fraud is eliminated.

  • Partner with Go-to-Market team and translate creative briefs into specific briefs for digital media in support of communicated business and integrated marketing objectives to give the internal creative team and agencies clear creative direction.

  • Innovation: Stay current on current and emerging trends, new technology, best practices and competitive to constantly evolve our digital capabilities. Identify opportunities for applying new technologies, digital products and services.

  • Develop and oversee our media testing strategy, working with customer insights and web analytics team to develop tests which enable continuous evolution of the media mix and enhance attribution analytics.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Digital Media Sales Services Specialist Cox Media
New!

Cox Auto Inc

Posted Today

VIEW JOBS 7/20/2019 12:00:00 AM 2019-10-18T00:00 Role Summary The Digital Media Sales Services Specialist I (SSS I) coordinates and troubleshoots the acquisition and fulfillment of advertising orders for accounts with moderate to high revenue potential; involves working closely with assigned sales consultants and clients as well as the Campaign Fulfillment Center (CFC), Digital AdOps Team, and other Sales Services Staff. Primary Responsibilities and Essential Functions * Serve as the liaison between sales consultants, CFC, AdOps, Digital Vendors, and Client Services. * Strategizes with sales consultants and other Sales Services staff to increase revenue generation that includes up selling as it aligns with the client solution and other opportunities available that fit within the client's goals and objectives. * Key duties include creating proposals, partnering with the Sales Service Coordinators (SSC) for order entry and revision instructions, managing and troubleshooting ad copy, fulfilling makegood requests, and managing client requests. * Takes responsibility to solve internal / external customer problems. Major work activities include: * Ensures that ad copy is submitted to the CFC, entered into Novar per instructions, and approved and corrected if necessary; updates or troubleshoots ad copy and locates previously used spot IDs and copy media, as needed. * Investigates pre-empted spots, submits makegood instructions based on client or sales consultant direction, and ensures that makegoods are processed correctly in Novar. * Calls customers to obtain information or missing ad copy, or to inform them about schedule changes; responds to customers' questions, solves their schedule-related problems, and handles other client requests by phone; in conjunction with a sales consultant provides follow-up information and post-campaign details to clients; may meet with clients in person at the request of the sales consultant and/or local Sales Manager. * Submits digital media (online product, mobile, VOD, Interactive), and local origination channel (LO) orders using the appropriate fulfillment processes and systems. * Monitors key business reports to gauge the successful fulfillment of client contracts. Initiates and takes action as needed to engage sales consultants in modifications, changes, and/or client notifications needed. * Sets up new clients/agencies in TIM and works with CFC to set them up in Novar and set up their billing. * Investigates and resolves credit holds and misapplied payments; maintains records and keeps balance on all trade accounts. * Attends job-related training that may include refresher training, and service updates. Qualifications:Minimum * HS diploma, GED or relevant work experience * 2 or more year of experience preferred in related field * 2 years experience in a sales environment or performing customer service work * Requires 6 months experience using Microsoft Office applications in a work or non-work setting * Excellent skills in adaptability, applied learning, collaboration, customer service orientation, high impact communication, initiating action, keyboarding, PC skills, problem solving and troubleshooting, quality orientation, reasoning, self-organizing, and written communication, in order to work effectively with teams throughout organization. Preferred * AS/AA or Technical Certification or Bachelor's degree in related discipline strongly desired * Knowledge of Google Ad Planner, DFP, Photoshop is a plus * Analytical in nature with a firm grasp of numbers and attention to detail * Strong time management and organization skills * Ability to work independently with little supervision #LI-333 About Cox Communications Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. We're dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique. Cox Communications is the largest division of Cox Enterprises, a family-owned business founded in 1898 by Governor James M. Cox. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes. Cox Auto Inc San Diego CA

Digital Media Manager

Petco