Digital Media Director

Job Description Job Description DIGITAL MEDIA DIRECTOR: Media Planning and Activation Mediastruction is an independent media planning and buying agency.

Our passion & mission is to answer marketing’s toughest attribution and ROI questions for mid-size brands, and then activate campaigns that will have a positive impact on our clients’ businesses. Within the last year we have received international recognition from the Stevie Awards for female entrepreneur of the year; AdWeek AllStar award for Media Rock Stars; a nod from Forrester research for small agencies to watch and multiple thought-leadership engagements with industry publications, such as AdExchanger, VideoNuze, Digiday, MarTech and MediaPost. In short, we are a data-led, women-led media agency - growing rapidly.

Our culture is supportive, creative, curious, direct, empathetic. We believe in work-life balance, while doing really smart, innovative and fulfilling output. This is a permanent work-from-home position, with the opportunity to work in-person in the Boston market, if that is your preference.

Salary: $115-$125k annually. What the Digital Media Director will do: Work with client brand and internal agency partners & channel owners to formulate plans that maximize the customer experience across the customer decision journey (awareness, consideration, conversion, loyalty). Develop all strategic and activation briefs for internal/external partners; provide guidance to deliver on-strategy, on-brand solutions that will enable business results.

Work with both internal and external stakeholders in evaluating and socializing data aggregation and analysis including but not limited to projects like MMM, MTA, Post-Seasonal Wrap Reports, Quarterly Performance reports, etc. Mediastruction has an internal data science and data analytics practice to assist. Develop communication strategy against key customer targets and programs Ability to seamlessly manage budgets across multiple campaigns, platforms, channels, client, ensuring full delivery.

Work with operations to ensure flawless execution. Pro-actively view business results and recommend course correction to maximize returns Ensure that projects are delivered in a timely manner and that they are always in line with the business’s guidelines, quality standards, and objectives. Skills Required:

Strong breadth of media expertise across search, social, programmatic, online video, and custom partnerships in an omni-channel environment. Proven ability to build strong business cases and tell clear stories from data.

Expertise in communication strategy.

Strong analytical background with problem-solving skills and ability to translate analytic data into strategic ideas. Demonstrated strong business judgment and decision-making skills with the ability to identify, prioritize and articulate highest impact initiatives. Strong interpersonal skills and ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences – using data.

Excellent leadership and team building/management skills; ability to provide clear and concise direction/feedback to external and internal stakeholders as well as the ability to influence others. Technical requirements: WORD, Excel, Power Point a must.

Familiarity with DV360, SA360, Campaign Manager, The Trade Desk. Qualifications: 3 years of digital media planning experience Bachelor's Degree Mediastruction provides health, dental & life insurance at above-industry subsidy. We offer a generous paid time off policy.

Giving back to the community is important to us and we provide a semi-monthly philanthropy stipend. Contact: infomediastruction.com Powered by JazzHR 8LgKV7Vbmo