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Digital Media Director 6102

Expired Job

Dedicated Tech Services, Inc. Columbus , OH 43085

Posted 3 months ago

U.S. Citizens and those authorized to work in the U.S. are encouraged to apply. We are unable to sponsor at this time.

Applicants only, no corp-to-corp candidates, third parties, or agencies please.

Required Skills and Experience:
4-6 total years in an agency environment, including at least 3 years in the digital space

Thorough understanding of programmatic media

Knowledge of all aspects of the digital landscape including SEO, SEM, Mobile, Programmatic Display, paid Social, and more

Digital end-to-end process management experience is REQUIRED

Ideal experience background: 3/4 online, 1/4 offline

Experience with media budgets in the $10MM total spend range

Strong quantitative and analytical skills

Exceptional critical thinking and problem-solving abilities

Ability to multi-task: experience working on multiple clients simultaneously

Understanding of media concepts and terms

Experience in negotiating and buying site-direct digital display

Advanced Excel skills; intermediate PowerPoint and Word skills

Ability to write clearly and succinctly; ability to persuade via the written word

Able to articulate a point of view clearly and with confidence on appropriate subjects

Hands on experience with running MRI, Media Metrix, Kantar and Telmar (or similarly functional tools)

Required Interpersonal Skills and Qualities

Capable of interacting with client-side managers and day-to-day counterparts independently

Desire to work in a team environment/collaboratively as well as independently

Strong motivation to meet deadlines/ highly developed sense of responsibility

Willing to work hard and fast when emergencies occur

Able to establish effective but authoritative relationships with media vendors and cross-functional peers

Positive outlook that fits into our team atmosphere and culture

Always looking to learn and improve; curiosity is a key trait

Experience in CPG (Consumer Packaged Goods) is a plus

Job Description:

We are seeking a Digital Media Director to work for us in an exciting role as a direct, full-time employee of ours while working at our client. Our client, a premier digital marketing services agency, has the right to hire the selected candidate after he or she has worked as a consultant for six months.

As a Digital Media Director, you will execute the day to day responsibilities of responding to client requests and building digital media recommendations that are in line with the budget and aligns with established media objectives. You will work alongside with the Account Management and Strategy teams and are responsible for managing all aspects of the media plans and campaigns.

This includes day-to-day operations, client deliverables, relationship management, and issue resolution. Specifically, you will:

Lead the creation of integrated media-marketing strategies and plans and create materials for presenting to clients.

Work directly with in-house programmatic and analytics team

Manage day-to-day media plan changes: ownership of media plan flowcharts, campaign changes, billing and reporting

Assemble and evaluate marketing data to determine clients media needs

Propose elements of media strategy using facts and data to support: targeting, geography, scheduling, communications goals, integration with other marketing programs

Analyze media mix alternatives to recommend how to best allocate funds

Gather and assist in analyzing research to develop these strategies

Develop strategically sound media recommendations with supporting rationale

Manage and instruct Media Assistant(s) in executing their assigned tasks

Work with buying teams, traffic, billings, analytics, ad serving, finance and outside agency partners in managing the buying process.

Set up campaigns via multiple ad servers in display, video and mobile

Analyze campaigns and recommend tactical changes to improve results

Manage/create buy stewardship reports for clients

Manage and own the billing and reconciliation process so that errors are minimized/eliminated.

Write POVs (Point of View reports) for specific media opportunities

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Digital Media Director 6102

Expired Job

Dedicated Tech Services, Inc.