Digital Media Buyer

Searchlight Inc New York , NY 07094

Posted 3 weeks ago

Our client is a boutique digital agency backed with the stability of a well established marketing firm. Theyre looking to bring a digital media buying pro onto their team. This is an ideal role for someone with a great foundation looking to take their career to the next level. Working closely with leadership at the VP and C level, drive and execute strategy for lead gen and traffic growth.Responsibilities:

  • Develop and scale D2C lead gen campaigns for O&O websites and lead monetization
  • Lead on strategy, implementation, taking, and optimizing digital tactics across all media
  • Study and identify consumer behaviors and competitor tactics to define audiences and areas of opportunity
  • Establish strategic goals for internal and client campaigns
  • Maintain digital marketing budgets across multiple tactics and campaigns
  • Ongoing review and optimization of critical deliverables
  • KPI analysis and reporting
  • Meet with management team, clients, and vendors to present on programs, performance, and strategic recommendations

Requirements

  • At least 5 years of experience executing digital marketing campaigns
  • Demonstrable experience with large-scale consumer acquisition and digital media buying tactics for lead generation, ideally in the insurance/financial services verticals
  • A thorough understanding of the life-cycle model for lead generation, driving traffic, and acquiring leads
  • Experience identifying high intent consumers with campaigns that engage, inform, and compel action
  • Ability to leverage data to improve ROI and expand digital reach
  • Knowledge of website structure, URL architecting, pixels, and goal tracking
  • Proficiency with Google Analytics, media analytics, and social platforms
  • Understanding of compliance regulations regarding digital and telemarketing campaigns (CAN-SPAM, TCPA, etc.)
  • Self-starter with the ability to collaborate with both internal and external teams
  • Attention to detail and superior communication skills
  • The ability to travel and attend client meetings
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Digital Media Buyer

Searchlight Inc