Digital Media Analyst

A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation's top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.

University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.

Primary Purpose of Organizational Unit

The Office of University Communications is responsible for the strategic management of the University's overall public relations and reputation management activities. The department provides leadership, counsel and services to over 200 communicators across campus and works with those communicators to ensure a unified campus-wide communications strategy.

Areas within University Communications include: Executive Communications, Media Relations, Visual Communications & Production, Content Strategy, Social Media, Issues Management, Public Records, the UNC-Chapel Hill Visitors Center, and UNC Creative.

Position Summary

UNC-Chapel Hill's University Communications department is seeking a Digital Media Analyst. This is a perfect position for a seasoned communications professional who enjoys interpreting data to provide insight and recommendations regarding digital communications strategy. Successful candidates will have insight into social media metrics and trends and a passion for data and digital communications.

Reporting to the director of social media, the digital media analyst will develop and implement paid social media campaigns, track metrics across digital platforms, develop strategic recommendations based on those metrics, and help measure the impact of our communications efforts with the University's target audiences.

Minimum Education and Experience Requirements

Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Required Qualifications, Competencies, and Experience

Demonstrated experience developing and executing paid social media campaigns on Facebook, Instagram, LinkedIn, and Twitter. Demonstrated experience utilizing tools such as Google Analytics, Facebook Insights, Business Suite, Twitter and Instagram Analytics to standardize reporting of digital and social media metrics. Knowledge of SEO and AP Style.

Preferred Qualifications, Competencies, and Experience

Ability to develop standard benchmarking and reporting systems. Experience using Hootsuite, Bitly and/or Talkwalker.

Special Physical/Mental Requirements Campus Security Authority Responsibilities

Not Applicable.

Special Instructions Quick Link https://unc.peopleadmin.com/postings/279316