Digital Media Analyst

Aldebaran Recruiting Birmingham , AL 35201

Posted 2 months ago

This is an established agency looking for a Digital Media Analyst to help track and report on digital media performance and related activities.

Skills, abilities, experience and qualifications

  • Ability to create tracking pixels and conduct QA

  • Ability to place pixels with working knowledge of back end website maintenance

  • Expertise in tagging and trafficking ads especially in DCM

  • Ability to troubleshoot tagging based on KPI

  • Ability to troubleshoot website performance issues

  • Experience with (or knowledge of) digital media buying through DSPs

  • Up-to-date knowledge of industry standards and best practices related to tagging, including proper implantation

  • Good communication skills on technical topics; can act as translator between client/media buyers/vendors

  • Attention to detail and ability to juggle time-sensitive assignments for multiple clients

  • Ability to create, maintain, and analyze automated reporting systems

  • Initiative to proactively investigate patterns or issues seen in data

  • Ability to extract a story from raw data and build comprehensive reports to illustrate that story and communicate the effectiveness of campaigns

  • Experience with website tag management and implementation especially in Google Tag Manager

  • Google Analytics and Facebook Blueprint certification

  • Mastery of TapClicks or other dashboard/data visualization tools

  • Experience with NetBase or other Social Media analysis software

  • Up-to-date on best SEO practices

  • Fluent in Regex

  • Experience with website platforms such as WordPress, Squarespace, etc.

  • Experience with website development tools

  • Ability to analyze code and pinpoint issues

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Digital Media Analyst

Aldebaran Recruiting