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The Red Hat Marketing team is looking for a System Analyst to join us in Raleigh, NC. In this role, you will help deploy and maintain scalable combinations of people, process, and technology to enable best practices in campaign planning, marketing implementation, lead generation, segmentation, and data management. You will be expected to stay informed of industry and technology trends, write detailed technical documentation, troubleshoot issues, and continuously enhance our marketing infrastructure to support company goals. You'll need to enjoy working in a fast-paced environment and managing multiple projects simultaneously with various levels of involvement across stakeholders in our globally diverse company.
Primary job responsibilities
Be able to describe how each component of the marketing infrastructure works and why
Develop a multi-year roadmap and a prioritized backlog of feature enhancements in order to continuously improve our marketing systems for our marketers
Manage technical aspects of key marketing systems focused on paid media, e.g., Integrate, Google Campaign Manager, Search Ads 360, Display and Video 360 (DV360), Facebook, LinkedIn, Datorama, etc.
Establish standard processes and reports in order to actively monitor performance and identify opportunities to optimize system efficacy and stability
Publish insights and best practices to educate internal customers on how to properly use our marketing systems so they can meet their marketing goals
Lead efficient meetings, explain data and technical details to non-technical audiences, and balance collaboration with getting things done
Develop detailed technical documentation including, but not limited to user stories, data-flow diagrams, entity-relationship diagrams, user guides, test cases, and blog posts
Foundational understanding of both organic and paid media landscape with regard to core marketing use cases, key media terms, and primary advertising platforms
Experience using and supporting paid media platforms and systems, e.g., data management platforms (DMPs), demand-side platforms (DSPs), Google advertising solutions, paid social platforms, etc.
Knowledge of how media metrics translate into conversion data and pass into a customer relationship management (CRM) system like Salesforce.com (SFDC) or other technologies
Experience converting campaign key performance indicators (KPIs) into media measurements and targets
Comfort managing projects across vendor and agency resources in order to problem solve issues or meet media plan deadlines
Solid analytical skills and experience with data analysis tools. E.g., Datorama, Tableau, Qlik Sense
Ability to solve problems, learn independently, and work in an ambiguous environment
Ability to manage multiple projects at the same time in a fast-paced environment, across time zones, and with different cultures
3+ years of work experience and Bachelor of Arts (BA) or Bachelor of Science (BS) degree in related field
Experience with Eloqua is a plus
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