Digital Marketing Systems Analyst

Red Hat Inc. Raleigh , NC 27611

Posted 2 months ago

Company description

At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

Job summary

The Red Hat Marketing team is looking for a System Analyst to join us in Raleigh, NC. In this role, you will help deploy and maintain scalable combinations of people, process, and technology to enable best practices in campaign planning, marketing implementation, lead generation, segmentation, and data management. You will be expected to stay informed of industry and technology trends, write detailed technical documentation, troubleshoot issues, and continuously enhance our marketing infrastructure to support company goals. You'll need to enjoy working in a fast-paced environment and managing multiple projects simultaneously with various levels of involvement across stakeholders in our globally diverse company.

Primary job responsibilities

  • Be able to describe how each component of the marketing infrastructure works and why

  • Develop a multi-year roadmap and a prioritized backlog of feature enhancements in order to continuously improve our marketing systems for our marketers

  • Manage technical aspects of key marketing systems focused on paid media, e.g., Integrate, Google Campaign Manager, Search Ads 360, Display and Video 360 (DV360), Facebook, LinkedIn, Datorama, etc.

  • Establish standard processes and reports in order to actively monitor performance and identify opportunities to optimize system efficacy and stability

  • Publish insights and best practices to educate internal customers on how to properly use our marketing systems so they can meet their marketing goals

  • Lead efficient meetings, explain data and technical details to non-technical audiences, and balance collaboration with getting things done

  • Develop detailed technical documentation including, but not limited to user stories, data-flow diagrams, entity-relationship diagrams, user guides, test cases, and blog posts

Required skills

  • Foundational understanding of both organic and paid media landscape with regard to core marketing use cases, key media terms, and primary advertising platforms

  • Experience using and supporting paid media platforms and systems, e.g., data management platforms (DMPs), demand-side platforms (DSPs), Google advertising solutions, paid social platforms, etc.

  • Knowledge of how media metrics translate into conversion data and pass into a customer relationship management (CRM) system like (SFDC) or other technologies

  • Experience converting campaign key performance indicators (KPIs) into media measurements and targets

  • Comfort managing projects across vendor and agency resources in order to problem solve issues or meet media plan deadlines

  • Solid analytical skills and experience with data analysis tools. E.g., Datorama, Tableau, Qlik Sense

  • Ability to solve problems, learn independently, and work in an ambiguous environment

  • Ability to manage multiple projects at the same time in a fast-paced environment, across time zones, and with different cultures

  • 3+ years of work experience and Bachelor of Arts (BA) or Bachelor of Science (BS) degree in related field

  • Experience with Eloqua is a plus

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

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