Digital Marketing Strategist

GROW WITH US:

Tandem Diabetes Care creates new possibilities for people living with diabetes, their loved ones, and their healthcare providers through a positively different experience. We'd love for you to team up with us to "innovate every day," put "people first," and take a "no-shortcuts" approach that has propelled us to become a leader in the diabetes technology industry.

STAY AWESOME:

Tandem Diabetes Care is proud to manufacture and sell the t:slim X2 insulin pump with Control-IQ technology. We're also so much more than that. Our company's human-centered approach to design, development, and support delivers innovative products and services for people who use insulin. Since many of our own team members live with type 1 diabetes, or have a loved one impacted by diabetes, the work is personal, and we are committed to the cause. Learn more at tandemdiabetes.com.

A DAY IN THE LIFE:

The Digital Marketing Strategist is responsible for leading the strategic development and execution of our digital marketing initiatives, enhancing our brand and drive lead conversions. You'll create and implement innovative strategies to optimize the online user experience, boost marketing effectiveness, and increase customer satisfaction and be accountable for meeting KPI targets and reporting campaign success. The role also involves crafting new strategies to engage our audience and increase lead generation.

YOU'RE AWESOME AT:

• Oversee the performance of multi-channel marketing campaigns, including paid media, email marketing, social media, content marketing, SEO, PPC, and other relevant channels.

• Create and deploy digital strategies that improve digital consumer journey, including but not limited to increasing brand awareness and search interest, improving brand/product consideration, increasing social followership, expanding influencer coverage, and other relevant leading digital drivers.

• Implements targeting methodologies to reach audience segments on the right channels at the right time to inspire action.

• Plans strategies to drive prospective customers through the marketing funnel to create demand and lead generation.

• Monitor, analyze, and report on key performance metrics to track the effectiveness of digital marketing initiatives and identify areas for optimization and improvement.

• Stays up to date on the evolving digital marketing landscape, including data/privacy regulations, technology advancements, and AdTech platform changes.

• Defines and campaign creative asset development for ongoing paid media content refreshes and optimizations with an agile marketing "pod" team (designer, copywriter, etc.) to be in alignment with brand goals, performance metrics, and priorities.

• Ensure compliance with company policies, including Privacy/HIPAA, and other legal and regulatory requirements.

EXTRA AWESOME:

• Bachelor's degree in marketing, advertising or equivalent combination of education and applicable job experience.

• 5+ years of experience in digital marketing, with a proven track record of success in developing and executing strategic initiatives.

• Expertise in digital marketing channels and tools, including but not limited to paid media, SEO, SEM, social media, and email marketing.

• Proven experience creating and managing large-scale, omnichannel deliverables.

• Thorough understanding of digital platforms, channels, user experience, and content strategy.

• Strong analytical skills and proficiency in data-driven decision-making, with experience using analytics platforms such as Google Analytics, Adobe Analytics, or similar.

• Excellent communication and collaboration skills, with the ability to effectively engage and influence internal and external stakeholders.

• Detail-oriented and organized with the ability to prioritize work and schedules, ensuring multiple projects and efforts are completed timely and effectively.

• Experience influencing and guiding work cross-functionally.

• Creative thinker with a passion for innovation and continuous improvement.

• Experience in the healthcare and/or medical device industry is a plus.

WHAT'S IN IT FOR YOU?

In addition to innovative technology, we have a culture that fosters the idea that the happiest people are the most productive people. Not only do we hire forward-thinking achievers to join our workforce; we reward, develop, and retain them too. Just one of the many reasons of how we #StayAwesome! To learn more about our culture and benefits please visit https://www.tandemdiabetes.com/careers.

BE YOU, WITH US!

Tandem is firmly committed to being an equal opportunity employer and maintaining a diverse and inclusive environment. We value and embrace that every single one of us brings value to the table. But sometimes we forget that when we don't meet 100% of a job description's criteria - maybe you're feeling that way right now? We encourage you to apply anyway. Because we want you to be you, with us.

COMPENSATION & BENEFITS:

The starting base pay range for this position is $80,000 - $100,000 annually. Base pay will vary based on job-related knowledge, skills, experience and may also fluctuate depending on candidate's location and the overall job market. In addition to base pay, Tandem offers a competitive compensation package that includes bonus, equity, and a robust benefits package.

Tandem offers health care benefits such as medical, dental, vision, health savings accounts and flexible saving accounts. You'll also receive 11 paid holidays per year, a minimum of 20 days of paid time off (starting in year 1) and have access to a 401k plan with company match. Learn more about Tandem's benefits here!

YOU SHOULD KNOW:

Potential new employees must successfully complete a drug screen (excludes marijuana) and background check which includes criminal search, education certification and employment verification prior to hire.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

The position will be posted until a final candidate is selected for the requisition or the requisition has a sufficient number of applications.

REFERRALS:

We love a good referral! If you know someone that would be a great fit for this position, please share!

If you are applying for this job and live in California, please read Tandem's CCPA Notice: https://www.tandemdiabetes.com/careers/california-consumer-privacy-act-notice-for-job-applicants.

#LI-Hybrid #LI-DW1