Digital Marketing Specialist

Digital Marketing Specialist, The Diversity Movement

Drawing from an international network of credentialed providers and professionals, Workplace Options is the world's largest integrated employee support and work-life services provider. Service centers in the U.S., Canada, U.K., Ireland, Portugal, France, Belgium, UAE, Singapore, Japan, China, India, and Indonesia support more than 65 million employees across 100,000 organizations and more than 200 countries and territories. We provide world-class employee support and work-life services, referrals, and consultation on a variety of issues ranging from dependent care, legal and financial issues, stress management, EAP counseling, and wellness.

Current opportunity: Digital Marketing Specialist, The Diversity Movement

Location: US Based - Raleigh, NC preferred but will also consider remote if not NC based.

What you will do:

The Marketing Specialist, The Diversity Movement (TDM) will play a pivotal role in executing digital marketing strategies, driving deeper brand awareness and engagement, while collaborating with TDM team members across content, product, and marketing.

Responsibilities:

• Manages social media strategy, planning content aligned to marketing objectives, while ensuring compliance with industry best practices and staying on top of trends.

• Crafts engaging content for key digital platforms, including social media, email, and website.

• Develops shareable and attention-grabbing copy and graphics for social media platforms, tailoring messaging to resonate with target audiences.

• Manages podcast promotion for a top 5% podcast including designing graphics, publishing episodes to the website, and promoting on social media

• Contributes to the development of email copy for campaigns, newsletters and client communications throughout customer journey.

• Conducts social listening to generate research for key campaigns and engage with audience and influencers.

• Manages and optimizes YouTube channels for SEO.

• Tracks, interprets, and presents social media and email newsletter analytics and trends, creating monthly reports and optimization plans based on data

Qualifications/Skills:

• Exceptional marketing copywriting skills with the ability to craft persuasive, engaging, and conversion-oriented messages for a C-suite audience.

• Understanding of SEO principles and experience publishing content that is informed by search engine best practices

• Basic design skills with Adobe and/or Canva tools

• Experience using social media, email marketing, and web tools such as Hootsuite, Hubspot, Microsoft Dynamics 365, and Wordpress.

• Ability to leverage data and analytics to refine content and strategies

• Excellent project management skills and proficient in prioritization

• Proactive and adaptable to a fast-paced, dynamic work environment.

• Self-starter with a passion for learning new skills and platforms

• Understanding of DEI concepts and a passion for advancing inclusive practices (preferred)

What we offer:

At Workplace Options, we don't just deliver wellbeing services to our clients, we champion wellbeing for our own employees as well. Examples of our benefits and commitment to employee wellbeing include:

Full benefits package, Paid time off, 401k match, Training/tuition reimbursement, Gym reimbursement, Wellness rewards, Access to EAP benefits and all WPO services, Mentorship Program, Employee exchange programme.

At Workplace Options, we are committed to and are accountable for building a workplace where individuals feel empowered to bring their whole selves to work, free from judgment or fear of discrimination. We understand that having a diverse organization is only the beginning and it will require nurturing and care to thrive. We will continue to take action to ensure we achieve equitable and measurable outcomes.

We strive to cultivate a space where diverse voices are not only heard but actively sought out and valued for the unique insights they bring. By embracing and promoting authenticity, we aim to build a vibrant and inclusive community that fosters collaboration, innovation, belonging and personal growth.

This position will be an integral part of the sales team and will involve marketing the services and products offered by the Diversity Movement, a Workplace Options Company. For further details about The Diversity Movement please check out www.thediversitymovement.com and this short video gives a great overview of the core values of the Diversity Movement https://www.youtube.com/watch?v=cqa3_4m45LU. For further details about Workplace Options please check out our website www.workplaceoptions.com and this short video gives a great overview of what we do https://youtu.be/hJEOFUJ6QHU.