Digital Marketing Specialist

USAOPOLY, INC.

JOB DESCRIPTION

TITLE: DIGITAL MARKETING SPECIALIST

DEPARTMENT: MARKETING

Full-time Digital Marketing Specialist position available with Carlsbad, CA-based board game company.

Salary Range: $55,000 - $65,000

Reports to: Marketing Services Manager

Status: Full-time

Location: On-site preferred

Summary: The Digital Marketing Specialist is a savvy digital marketer with a proven ability to run multi-channel paid media campaigns as well as lead overall digital marketing initiatives as it relates to website, email, and social media. This individual will manage and oversee all paid traffic initiatives, consumer-facing email campaigns, develop strategies, run tests, analyze campaign results, and implement optimizations.

Interaction: Interface with key department personnel: Marketing, New Business, Creative, Product Brand Management, Sales, Customer Support and IT. Work with outside parties including licensors, advertisers, sponsors, media, agencies, and consultants.

Priority Ranking:

• Digital Advertising - strategize, build, and optimize digital advertising efforts across appropriate platforms to amplify The Op Games' products and priorities.

• Digital Marketing - Oversee and manage various digital marketing efforts including, but not limited to, strategizing, monitoring, collecting, and reporting on omnichannel platforms.

• Provide Support for the Marketing Services Team and Product Marketing Team - work closely with others in the department to ensure efforts across social media, website, and consumer/retail email distribution are conducive to overall product marketing strategy.

Responsibilities:

• Manage all paid digital efforts

• Manage other digital marketing efforts including, but not limited to, email marketing, omnichannel/retail marketing, and website/ecommerce support

• Define budget and CPA thresholds for all campaigns

• Develop, manage, and optimize retargeting

• Find and implement new opportunities in search, social, lead generation, SMS, email, and display advertising

• A/B testing across multiple channels

• Develop and maintain KPI reporting

• Work with other members of the team to ensure the paid strategy complements and amplifies all marketing initiatives

General Marketing Support:

• Other support as assigned including, but not limited to: assisting the marketing team with planning, brainstorming, budgeting, presentations, events, trade shows, customer service, proofing, file organization, meeting note-taking, and other support tasks.

Time Distribution:

• 60% Digital Advertising Implementation (planning, building, optimization)
• 20% Analytics & Reporting
• 15% General Marketing
• 5% Meetings

Qualifications:

• Minimum 3+ years of marketing experience, with a proven track record in team management.

• Digital advertising including social media and search paid advertising platforms (META, TikTok, Google Ads, Amazon, Walmart, etc.)

• Experience with analytics suites (Google Analytics, Facebook Analytics, Google Search Console, etc.)

• Website management and CMS platforms (Wordpress, Shopify)

• Email marketing platforms (Klaviyo, Mailchimp)

• Running A/B, multivariate tests

Required Skills:

• Proven working experience in digital marketing, particularly within the industry

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Facebook Analytics.)

• Working knowledge of ad serving tools

• Experience in setting up and optimizing PPC campaigns on all major search engines

• Working knowledge of HTML, CSS, and JavaScript development and constraints

Job Requirements:

• Strong leadership skills and ability to provide direction.

• Excellent written and verbal communication skills.

• Detail oriented and self-motivated.

• Excellent time management and organization skills.

• Learns quickly and able to change in fast paced environment with ability to handle the pressure of meeting tight deadlines.

• ~95% onsite, 5% travel.

Preferred Job/Industry Experience:

• Knowledge of collectible, toy, or board game industry preferred.

Knowledge of pop culture (film, TV, comic book, graphic novel, anime, video game, tabletop game, literature, toys, collectibles) r