Are you interested in joining one of the world's largest, fastest-growing, and most dynamic companies? If so, you have come to the right place. Stanley Black & Decker is an $11B Fortune 500 company that offers a rich and storied history dating back to 1843.
This opportunity resides within STANLEY Electronic Security NA, a global division of Stanley Black & Decker. At STANLEY Electronic Security NA we design, install, service, and monitor electronic security systems that integrate intrusion, fire, video surveillance, access control and monitoring applications. With today's most comprehensive solutions, services, and technologies, STANLEY Electronic Security NA is the electronic security system provider of choice for industrial, government, commercial, and national account customers such as schools, hospitals, retailers, financial institutions, airports and more.
Currently, we are in an accelerated growth phase in a rapidly expanding industry. There's never been a better time to join our security team. We are seeking a motivated, self-driven individual looking for a long-term position as a Digital Marketing Specialist for our Security Business.
This position is a B2B digital marketing specialist role, assisting in all areas of digital marketing. This position will be responsible for a wide-scope of digital marketing activities including, but not limited to marketing automation, website content development and implementation, search engine optimization, digital advertising and paid search, marketing automation effectiveness, social media, online lead generation, and more.
Reporting to and working collaboratively with the Digital Marketing Manager, this person will utilize their exceptional digital marketing experience to drive and execute on all aspects of a digital marketing program, by measuring and analyzing, optimizing, and implementing enhancements to our digital program to drive digital impressions, website traffic, lead generation, and ultimately, sales.
Marketing Automation and Operations
Build and execute campaigns, programs, and emails in Marketing Automation Platform, Marketo.
Drive lead generation activities including overseeing management and reporting of various lead sources
Utilize Marketo and Salesforce.com to manage current customer contacts, upload sourced lists, capture/generate new leads, and grow the marketable database, while improving segmentation and targeting of audiences
Own, maintain, and manage lead/contact record activities including lead cleanup, de-duplication, unread lead reporting, lead inbox support/assignment, and data normalization, as well as improving lead follow up processes with the sales team
Build engaging, responsive HTML email and landing page templates
Manage processes for high email deliverability and overall performance
Improve and implement marketing attribution strategy and tactics
Website and Search Engine Optimization (SEO)
Provide SEO expertise for keyword research, reporting, backlink campaigns, conversion goals, on-page site optimization, social media, local search, image and video optimization, digital asset optimization, and mobile search for clients of multiple industries
Develop web content that serves the user, is aligned with corporate objectives, and is optimized for search
Review and analyze website content and analytics for areas that need to be improved or revised and make changes to increase performance
Manage performance reporting in Google Analytics, Marketo, and other reporting channels
Build and maintain partnerships with third party search and web agencies to implement SEO strategies to increase organic search traffic
Monitor online campaigns regularly and make recommendations on goals to improve key performance metrics and drive lead generation and revenue
Digital Advertising and Paid Search
Create, manage, and optimize campaigns on Google Ads, Adroll ad retargeting, LinkedIn, Social Media, and other digital ad platforms.
Conduct keyword research; help formulate and post Google Ads; establish, monitor and update bids per keyword
Understand audience targeting techniques across digital platforms to improve targeting effectiveness of all paid media channels
Self-driven with the ability to work independently and accountability for project deadlines
Desire to grow in their marketing and leadership skillsets
Must be a fast-learner, able to understand complex environments and projects, attention to detail and maintain an organized workflow
Excellent planning, time management and decision-making skills with the ability to self-manage numerous projects simultaneously
Demonstrated digital skills and proven ability to deliver results in a fast-paced environment
Creativity and experience bringing new programs and ideas to fruition
Strong interpersonal skills with a focus on teamwork and ability to foster / maintain relationships across multiple businesses and organizations
Exceptional writing, editing and proofreading skills
Ability to successfully work and engage with remote teams and travel when required
Experience in building email and landing pages in HTML preferred
Experience with a CMS (WordPress) preferred
Knowledge of Social Media Marketing (Twitter, LinkedIn, and Facebook preferred)
Proficient in Microsoft Office Suite
Experience marketing for service industry a plus
Experience with Conductor Searchlight a plus
Experience with a CRM (Salesforce.com) a plus
Stanley Black And Decker