Digital Marketing Specialist

Southtree Chattanooga , TN 37402

Posted 7 days ago

Southtrees mission is to reconnect people to the things that matter most by executing engaging marketing campaigns, validated by data. We currently operate three e-commerce brands, Legacybox, Southtree and KODAK Digitizing Box, all of which help preserve old analog media on DVDs and digital files delivered on thumb drives or digital download. Southtree is a fast-paced, dynamic work environment that is constantly evolving and changing, and we are looking to add a team member that is ready for the challenge.

As a Digital Marketing Specialist at Southtree you will develop, deploy and optimize our promotional campaigns which include email marketing, sms marketing and web. Your job will be to grow our subscriber lists and convert these leads to customers using both automated and batch and blast email and text campaigns. You will evaluate our lead's experience and optimize it through A/B testing. The impact of your work will be measured by the revenue growth of our promotional marketing channel. If you have an analytical mindset, are a quick learner and are driven to succeed, you could be our next Digital Marketing Specialist!

Roles and Responsibilities:

  • Develop and deploy our promotional strategies which include email, sms, and web touch points
  • Identify trends and insights, and optimize performance based on insights
  • Measure and report performance of marketing campaigns and assess against goals
  • Grow subscriber list (email and sms)
  • Understand KPIs and their implications
  • Evaluate and optimize customer experience across multiple channels and touch points
  • Build and manage strategic relationships with key industry players, agencies and vendors
  • Stay current with latest trends and best practices of email marketing and measurement

Requirements

Background and Experience

  • Bachelors degree in Marketing, Business, Communications or related field
  • 2-4 years of marketing experience
  • Strong analytical skills and data-driven thinking
  • Experience with email marketing, performance marketing, user funnels and/or landing page optimization
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (Google Analytics / Universal Analytics)
  • Campaign execution and project management experience
  • Proficient in PowerPoint and Excel

Characteristics and Traits

  • Sincerity, patience and adaptability
  • Desire and drive to be innovative and creative
  • Thrives in a fast-paced startup environment where passion for great experience leads all marketing efforts and development
  • Ability to effectively organize information, manage projects, and work with others on a close-knit team
  • Strong attention to detail and exceptional communication skills
  • A no task is too small attitude and a positive, spirited outlook

Benefits

  • Full-time, salaried
  • Medical, dental and vision coverage
  • Paid time off
  • Constant supply of coffee
  • Awesome people
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Digital Marketing Specialist

Southtree