Digital Marketing Specialist

Samsung SDS America is looking for Digital Marketing Specialist to join our team. This role involves planning and executing digital marketing campaigns, including email marketing, search ads, and social media paid ads, to enhance brand and products awareness, engagement, and conversions. Responsibilities also include managing SEO optimization, media relationships for content syndication, and staying updated on digital marketing trends. The ideal candidate will possess creativity, strong analytical skills, excellent organization, attention to detail, and the ability to collaborate effectively within a team.

This role is based in our regional headquarters in Ridgefield Park, NJ. We work on hybrid schedule: 3 days in the office, 2 days from home subject to change based on company needs. This role may require up to 10% business travelling to trade shows and corporate events.

Samsung SDS is the digital arm of the Samsung group and a global provider of cloud and digital transformation innovations. Samsung SDS delivers enterprise-grade solutions and services in cloud, secure mobility, analytics / AI, digital marketing and digital workspace. We enable our customers in government, financial services, healthcare, and other industries to drive business in a hyper-connected economy helping them to increase productivity, safeguard assets, and make smarter decisions.

Responsibilities

Marketing Campaign Management:

• Plan, execute, and optimize digital marketing campaigns across various channels including email marketing, LinkedIn Campaigns, PPC, SEO, and content marketing.

• Create, manage, and analyze email marketing campaigns to nurture leads and retain customers, using Eloqua and related platforms as needed.

• Plan and implement search ads and social media paid digital ads.

• Drive SEO and support CMS management to optimize the website and landing pages.

SEO and SEM:

• Conduct SEO technical audits and optimize on-page, off-page, local, content, and mobile SEO.

• Implement and manage comprehensive SEO strategies.

• Conduct keyword research, competitive analysis, and site audits.

• Monitor and report on SEO performance and make data-driven adjustments.

Content Syndication and Media Relations:

• Identify and build relationships with suitable B2B tech media outlets.

• Develop alliances for content syndication to drive website traffic and conversions.

• Create and manage content syndication campaigns to enhance brand visibility.

Analytics and Reporting

• Utilize Google Analytics to track and analyze website traffic and campaign performance.

• Generate and present periodic reports on digital campaign performance and KPIs.

• Use data insights to optimize campaigns and improve ROI.

Digital Market Research:

• Stay updated with the latest digital marketing trends, tools, and best practices, and share insights with the team.