Digital Marketing Specialist

Thank you for your interest in joining our team! Qurate Retail Group comprises six leading retail brands - QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road - all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.

The Opportunity

We're looking for an experienced Digital Marketing Specialist who will create content, implement content, and understand the data in both Email and SMS channels.

• You will be located in Atlanta, GA - Hybrid

Who We Are

Since 1982, Ballard Designs has offered a unique curation of home furnishings and décor from all periods and provenance. Its designers travel the world for inspiration, translating the latest trends in fashion, color, and style into finely crafted products not found anywhere else. Ballard Designs is part of the Cornerstone brands - four interactive, aspirational home and apparel lifestyle brands that deliver inspirations that help customers enjoy, enhance, and celebrate life.

• You will report to the Sr Manager CRM

Your Impact

• Lead Email and SMS campaign initiation and execution while collaborating across Creative, Marketing, and Merchandising teams

• Partner with Creative and Merchandising teams to create compelling content, emphasizing the best in our product line while keeping in mind all Email and SMS best practices

• Develop, proofread, and edit internal and external written content.

• A/B test in Email and SMS channels to enhance both customer engagement and revenue

• Manage the monthly Email, SMS, and testing calendar

• You will provide troubleshooting support for campaign execution issues or other unexpected issues that arise

• Review the performance of campaigns in both channels daily, and help report performance of channels to partners within the CRM team, and Creative, Merchandising, and Executives

What You Bring

• Work experience as a specialist/manager with a minimum of 2-5 years in digital marketing

• Experience using marketing automation tools to personalize content and messaging in Email and SMS channels

• Proofreading and editing experience - accuracy is a must, and you have a great eye for it.

• Great at technology tools such as MS Office, Salesforce Marketing Cloud (SFMC), Davinci, Attentive

• Experience working for a digital marketing team.

Remote work is not permitted in NYC at this time.

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