Digital Marketing Specialist

• Research advertising trends.

• Research competitors’ pricing and products.
• Perform ad copywriting and content creation.
• Decide on appropriate placement of ads
• Create and execute email and social media marketing campaigns
• Administer website and publish/update content
• Measure digital traffic
• Monitor social media and Google Analytics
• Optimize paid advertising campaigns using SEO and other tools
• Report on the growth and analytics of campaigns to marketing manager
• Scale campaigns to maximize ROI
• Monitor project status and budget
• Brainstorm and implement experiments and conversion tests
• Perform other job-related duties and special projects assigned by manager.

Requirements

• Bachelor’s degree in a job-related field preferred.
• Strong understanding of industry trends and ecommerce web tools, understanding of SEO and SEM concepts, and familiarity with Google Apps and Google Analytics required.

Benefits

· Medical and Dental Benefits – substantially company-paid!

· Vision insurance

· 401(k) with company match

· Company-paid Pension

· Disability insurance

· Life insurance – company paid

· Flexible spending account

· Paid time off

· Parental leave