Digital Marketing Specialist

Patron Technology Pittsburgh , PA 15201

Posted 2 months ago

Patron Technology is a remote-friendly company. This position is open to any candidate in North America.

WHO WE ARE:

Patron Technology is redefining what it means to be an event creator by empowering organizers to take control of their entire event experience. With our powerful ticketing, engagement, mobile apps, and cashless products fit for any event, creators can transform the attendee experience and become leaders in their industry. That's why iconic brands like New York Comic Con, Coachella, Museum of Ice Cream, and the NHL use our ever-evolving solution to drive nonstop engagement, reach expansive audiences, and gain more revenue.

We are a diverse team of event goers and experts that are passionate about helping our clients transform how attendees experience their events. We thrive in a collaborative, fast-paced environment that rewards innovation and creative thinking. Our employees are located around the world in the United States, Canada, Europe, and Australia.

We are currently seeking a digital marketer to join our marketing team. As the Digital Marketing Specialist, you will work alongside our team of marketers and designers and report to our Digital Marketing Manager. You will be responsible for a wide-range of evolving digital marketing tasks including managing daily social media activities, executing our paid search strategies, and implementing paid social campaigns.

AS A DIGITAL MARKETING SPECIALIST:

  • Execute organic social media strategy across several brands and perform daily management of each platform

  • Research and identify trends and opportunities within the social space

  • Assist with the management and execution of our paid search strategy via Google Ads and Microsoft Ads across several brands

  • Perform regular paid keyword analysis, create and maintain SEM-focused landing pages, and develop ad copy regularly

  • Monitor and implement new and emerging trends in SEM

  • Manage paid social campaigns via Facebook, Instagram, and LinkedIn ads.

  • Generate leads through keyword focused content writing on our website, blog, and other digital initiatives

  • Report on and analyze all digital marketing efforts regularly

  • Additional duties as assigned

QUALIFICATIONS:

  • BA/BS degree in marketing or related field

  • 2+ years of relevant digital marketing experience

  • Demonstrated paid search experience using Google Ads and Microsoft Ads platforms

  • Experience using Google Analytics for campaign performance analysis

  • Experience using CRM/lead management/marketing automation platforms, specifically Salesforce and Pardot

  • Previous organic social media experience for a B2B company

  • Passion for the social media and digital content space and an understanding of how consumers engage with and consume content on the various platforms

  • Ability to tackle multiple projects at once while sticking to set deadlines

  • Excellent reporting and analysis skills

  • Meticulous attention to detail is an absolute necessity

LEARN MORE:

https://patrontechnology.com/

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Digital Marketing Specialist

Patron Technology