Nashville, TN - Regional-3102
This position develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience.
Essential Job Duties:
Manage the implementation of digital marketing programs and analyzes their effectiveness.
Establish and manage relationships with search engines and portal sites that are strategically aligned with the digital goals.
Track usage trends of the organization's websites, including number and quality of visitors and advertising campaign impact.
Responsible for social media marketing and online community management. Helps manage organic and paid social media, deploy email campaigns, manage subscriber database, and assist with SEM and SEO efforts.
Implement organic social post strategy, monitor industry-related conversations and trends, answer customer questions and reviews, and engage in community discussions.
Assist in the management of 300+ location-specific Facebook pages.
Assume other duties as assigned.