Digital Marketing Specialist

Position Title Digital Marketing Specialist PIN 353000 Classification Summary

Incumbents assist in the planning, developing, and producing marketing materials for use in the online marketing efforts, oversee the College's website, and assist in executing the College's social media strategy. Responsibilities may include researching, drafting, proofreading, and editing written content for various online marketing channels; designing basic graphics to enhance marketing materials; assisting in the production of video content for social media and other digital platforms; helping track and analyze website, social media, and digital marketing campaign data to measure effectiveness; supporting the approval process for website content to ensure consistency and quality; and collaborating with team members and end-users to understand project requirements and deliver solutions.

Minimum Education and/or Training and Experience

Associate's degree in a related field and three years of relevant experience, or an equivalent combination of education and experience.

Preferred Education and/or Training and Experience

Bachelor's degree in a related field.

Licensing Requirements

None

Essential Job Function

These are the job duties that are required of the position.

Classification Duties

• Assist in developing and implementing a coordinated, dynamic institutional website presence while overseeing design and usability. Ensure website content is accurate and up-to-date. (B2)
• Serve as point of contact and final approval for website editors and department heads in approving content, overseeing site quality, and content style issues. (B2)
• Assist in executing the college's social media strategy, administering and contributing to social media channels as a leading voice. Develop strategies that drive online traffic to the website and social channels to increase engagement. Assist in evaluating the effectiveness of various strategies and platforms to drive decision-making. (B2)
• Monitor social media channels for possible institutional brand and reputation issues and respond accordingly. Establish and oversee website and social media accounts for employees/departments. Promote the use of various social media platforms by college departments and employees; train staff, provide support, and monitor activities as necessary. (B2)
• Manage and run analytics reports to evaluate the effectiveness of online efforts and determine how best to invest institutional resources in future marketing and public relations efforts. (B2)
• Oversee and manage the campus announcement portal, reviewing and posting all messages to ensure that content is accurate and that announcements are published in a timely manner. (B2)
• Design and execute digital marketing efforts on various media channels, including those the college manages. (B2)
• Oversee the distribution of electronic newsletters and maintain an email database of subscribers. Manage third-party distribution services and provide analytical data as necessary. (B2)
• Work with marketing personnel to ensure brand, information, and content consistency between digital communications, publications, and videos, aligning with the institution's brand identity and messaging. (B2)
• Collaborate with Marketing department personnel to assist in the development and execution of creative and engaging marketing concepts encompassing enrollment efforts and other strategic institutional initiatives. (B2)

Position Duties

• Assist with departmental photography responsibilities.

Multistate Employer

Employees of Jefferson College must reside in Missouri or Illinois.

Multistate Employer

Position Knowledge/Skills

Knowledge

• Knowledge of responsive design principles and media queries to ensure websites work on different devices.

• Understanding of visual design principles such as layout, color theory, typography, and UX/UI design.

• Basic skills in graphic design tools like Adobe Photoshop, Illustrator, or Sketch.

• Understanding of basic search engine optimization (SEO) practices.

• Awareness of best practices for optimizing website performance (e.g., image optimization, minimizing CSS and JavaScript).

• Ability to troubleshoot and solve basic web design issues.

• Strong communication skills for collaborating with stakeholders and team members.

Skills

• Designing and editing layout and graphics for website;

• Performing basic original research, compiling and assembling data;

• Organizing tasks, meeting deadlines and prioritizing competing demands;

• Identifying client needs and making recommendations related to assigned area;

• Providing attention to detail in assignments;

• Proofreading and error correction;

• Business math computations;

• Researching industry trends, solutions and best practices;

• Providing customer service;

• Utilizing communication and interpersonal skills as applied to interaction with coworkers, supervisor, the general public, and others sufficient to exchange or convey information.

Machines, Tools, Equipment and Software

Adobe Photoshop

InDesign

Illustrator

Web content management systems - Drupal and WordPress

DSLR camera

Physical Factors

Physical Effort

Physical Effort Medium Work: Exerting up to 50 pounds of force occasionally, and/or up to 20 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.

Posting Information

Division Development & Strategic Communications (DIV) Department President Reports To Marketing Project Manager Wage/Salary $21.17 Status Full-time If Part-time, hours per week If Non-exempt, work days If Non-exempt, work hours

Posting Detail Information

Posting Number SF00538 Desired Start Date 07/01/2024 Open Date 06/03/2024 Close Date Special Instructions Summary Quicklink for Internal Posting https://jeffco.peopleadmin.com/postings/4476 EEO Statement

It is the policy of Jefferson College that no person shall, on the basis of age, ancestry, color, creed, disability, genetic information, marital status, national origin, race, religion, sex, gender identity or expression, sexual orientation, or veteran status, be subject to discrimination in employment or in admission to any educational program or activity of the College. In compliance with Federal Rules and Regulations, Jefferson College has adopted a procedure for resolving complaints of discrimination. The procedure is available to any Jefferson College student, employee, or applicant who feels that he or she has been discriminated against in employment, student programs, or student activities.

Diversity Statement

Jefferson College is a community leader dedicated to supporting and promoting diversity through opportunities and experiences that foster a culture of respect, inclusiveness, and understanding for everyone in the campus community to engage in a diverse world.