Digital Marketing Specialist

Iora Health Boston , MA 02298

Posted 2 weeks ago

The Role

The Digital Marketing Specialist will be a key member of the Marketing and Communications team. The Marketing and Communications team has helped Iora to double in size year over year, for multiple years in a row, by developing insight-driven marketing campaigns on- and off-line to drive growth and engagement.

This role is for a self-starter who will enjoy rolling up his/her sleeves to contribute to a quick-moving, fun-loving team. You demonstrate attention to detail, enjoy optimizing wherever possible, and confidently bring your full self to work. You're a quick study and a problem solver.

Reporting to the Manager of Digital Marketing, this role will support both B2C and B2B digital marketing efforts.

Specific Responsibilities & Expectations:

  • Manage multiple websites, including content updates and edits, creation of new landing pages and vanity URLs, and QA activities

  • Own digital marketing campaign tracking and online directory content

  • Execute ad hoc analyses and reporting for digital marketing campaigns

  • Manage social media responses (as part of a cross-trained team of social media responders)

  • Create and optimize email templates for internal stakeholders

  • Track and create reporting for email marketing campaigns

  • Create/manage marketing systems and processes for scale

  • Manage marketing admin tasks within SalesForce


  • Bachelor's Degree

  • 2-4 years of digital marketing experience required

  • Experience using email marketing software is required

  • Prior experience with a web analytics tool preferred

  • Proficient in Excel

  • Logical approach to problem-solving

  • Experience performing quantitative analyses

  • Ability to learn new systems and processes quickly

  • Attention to detail and adherence to deadlines

  • Excellent writing and communication skills

  • Team player who is driven by our mission to restore humanity to healthcare

  • Spanish speaker is a plus

About Iora Health

Iora Health is transforming health care, starting with primary care. We created a high-impact relationship based care model, that particularly benefits adults on Medicare and those who might need more attention. Our care model changes everything - the team, outcome-focused payment, customer service, and the technology that supports our care.

We know that when you invest in relationships with people, you can help them live happier and healthier. Our patients get a team that respects and listens to them. We get paid to keep our patients healthier, and it works - we are successfully improving the lives of our patients while lowering costs.

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Digital Marketing Specialist

Iora Health