Digital Marketing Specialist

Benefits:

• Free Dental & Vision

• 19 Paid Holidays- Including 4 Mental Health Days (guaranteed paid holiday each month and most months a 3-day weekend!

• Retirement Plan with a match

• Paid Training

• 10-year anniversary sabbatical

• Flexible Spending Accounts

• Professional Development Allowance

• Paid Parental Leave benefit

• Discounted Pet Insurance

• Affordable Health Insurance (50% dependent coverage paid by employer)

• and many more!

Company Overview

For more than 50 years, Insight Housing has provided a comprehensive range of housing, food, and support services to help those in need move from homelessness into a safe and affordable home of their own. We serve in seven counties in the Bay Area - Alameda, San Francisco, Contra Costa, Solano, Sacramento, San Joaquin, and Amador County. We are proud of our team members who are very dedicated to our mission of ensuring everyone in our community has a home through supportive, equitable, and sustainable housing solutions.

Position Summary

The Digital Marketing Specialist will schedule and manage content across all digital marketing platforms as well as track relevant analytics to help the Philanthropy team optimize its multi-channel campaigns. This role requires both strong creative design skills and an understanding of digital marketing tools and strategies.

The Digital Marketing Specialist is a member of Insight Housing's Philanthropy team, which promotes the work of the organization through branding, messaging, and fundraising campaigns and efforts.

Essential Duties and Responsibilities

Social Media (35%)

• Actively manage the organization's social media accounts, ensuring content is current and relevant to Insight Housing audiences.

• Apply knowledge about current events and social media platform algorithms and trends to increase responsiveness toward calls-to-action.

• Track social media metrics and link their analyses to philanthropy team goals.

Content (35%)

• Work with program staff to gather day-to-day stories and successes from program participants and staff.

• Coordinate sessions with photographers, videographers, and staff to build the content library.

• Implement a digital asset management system.

Email Marketing (10%)

• Execute email marketing campaigns with a focus on visual design.

• Implement strategies to increase open rates and number of subscribers.

• Monitor analytics and make iterative improvements.

Website (10%)

• Proactively update the website with organizational news, events, job postings, photos, and other relevant content.

• Manage website pop-ups and calls-to-action to align with organizational and philanthropic goals.

• Measure web analytics to optimize content, traffic and site performance

Advertising (5%)

• Implement a basic and cost-effective digital advertising strategy.

• Maintain a monthly report to assess effectiveness of paid advertising efforts.

General:

• Assist with the graphic design and review of direct mail, annual reports, and other philanthropy team marketing collateral.

• Manage marketing and communications vendor contracts.

• Drive own or agency vehicle to various sites as required; documenting and reporting mileage according to agency procedures, so that services can be provided in a timely manner; comply with agency driving policy at all times.

• Participate in promoting a safe, healthy, and clean working environment consistent with agency's health and safety practices.

• Attend and participate in all meetings and trainings as assigned.

• Complete and submit timesheets in a timely and accurate manner.

• Work within the framework of Insight Housing's Code of Conduct.

• Perform other tasks as assigned.

Qualifications, Skills, and Abilities

• Bachelor's degree in journalism, marketing, communications or equivalent combination of education, training, and experience.

• 2-3 years' experience in digital marketing or a related field.

• Commitment to serving individuals experiencing homelessness, alcohol and drug dependency, and other mental health issues and to trauma-informed approach to care of individuals.

• Proficiency in Microsoft Office Suite and Adobe Creative Suite or Canva. Expertise in HubSpot, Google Analytics, Google Ads, and Meta products. Working knowledge of Salesforce.

• Excellent project management skills; ability to balance multiple projects and meet deadlines.

• Ability to think creatively and propose innovative solutions.

• Ability to interact in a supportive and professional manner with staff and clients of diverse cultural and economic backgrounds.

• Ability to provide good customer service.

• Capable of working independently and as part of a team.

• Excellent verbal and written communication skills.

• Good interpersonal skills with a can do and flexible attitude.

• Ability to work with minimal supervision, multitask, maintain confidentiality and appropriate professional boundaries, and meet deadlines.

• Ability to maintain professional conduct, attitude, and appearance at all times.

Special Requirements

• This position requires occasional driving. A valid California driver license, reliable personal vehicle, current personal auto insurance as required by law, and an MVR sufficient to obtain and reasonably maintain insurability under agency auto liability policies.

• Must be able to receive and maintain criminal records clearance.

Physical Requirements

• Regularly required to use hands and fingers to handle, feel, or operate objects, tools or controls, and reach with hands and arms.

• Frequently required to stand, walk, sit, climb stairs, talk, hear, and see clearly.

• May be occasionally required to stoop, kneel, or crouch.

• May be required to lift or move up to 10 lbs.

We are extremely proud of our diverse team and welcome all qualified applicants regardless of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Compensation: $31.25-$40.86/hour DOEE