Digital Marketing Specialist

Would you like to work for a fun organization where you can make a difference? Come join our team as a Digital Marketing Specialist.

A Digital Marketing Specialist is responsible for:

• Developing and executing effective digital marketing strategies to enhance our online presence, online reputation, drive traffic, generate leads, and maximize brand awareness.

• Managing and optimizing digital strategies across multiple platforms, such as Google Ads, social media, display networks, SEO/SEM, addressable geo-fencing, and website.

• Measuring and reporting performance of all digital marketing initiatives.

• Creating compelling and engaging content for various digital channels, including website, blogs, email/text campaigns, and landing pages.

• Preparing complex correspondence on a variety of subject matters relating to marketing business; ensure accuracy of work.

• Maintaining positive relationships with vendors and contacts.

Education/Experience

This role requires the following related education or equivalent combination of experience and training.

• Bachelor's degree in marketing, communications, or a related field. Relevant certifications in digital marketing are a plus.

• Proven experience working in digital marketing roles, with a track record of successful campaigns and results-driven strategies.

• In-depth knowledge of digital marketing channels, tools, and platforms, including but not limited to Google Ads, Google Analytics, SEO/SEM, social media advertising, content marketing, email marketing, and marketing automation.

• Familiarity with web design principles and basic content management platforms is preferred.

• Up to date with the latest digital marketing trends, industry developments, and best practices.

INOVA Federal Credit Union is an equal employment opportunity workplace that includes reasonable accommodation of otherwise qualified disabled applicants and employees.