Learfield Larkspur , CA 94977
Posted 2 months ago
MogoSME, a subsidiary agency of LEARFIELD, has over 30 years of experience providing award-winning digital marketing, branding, and creative solutions for over 100 clients across multiple channels and platforms. This role will focus on clients within the Arts & Entertainment, Athletics Ticket Sales, Financial Services, Higher Education, & Public Media space.
SUMMARY
The Digital Marketing Specialist II is primarily responsible for managing programmatic advertising campaigns. You will be responsible for developing and maintaining flawless digital marketing campaign management to achieve client's KPIs. The three main functions being: 1) Media Planning, 2) Campaign Build & Execution, 3)Reporting & Analysis.
ESSENTIAL FUNCTIONS
The following reflects management's definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time based on business needs.
Media Activation:
Responsible for managing the execution of programmatic display, mobile, and video campaigns on your book of business and ensuring flawless execution and exceptional campaign performance
Partnering with internal teams to understand the client's marketing goals and provide media plan feedback to ensure we are set up to achieve results
Helping identify and suggest new strategies or tactics that will help deliver or exceed client goals
Strong understanding of programmatic display strategies, tools, and data that can be leveraged to make campaigns more successful
Analyzing data on a daily basis to perform ongoing optimizations to achieve KPI goals, including optimizations across other digital media channels
Identify any shifts in digital performance trends
Contributing to weekly, monthly, and annual reporting needs and insights
Contributing to client presentations and insights
Troubleshoot campaign, creative, and technical issues affecting tracking, implementation, and/or performance
Leading trafficking in DCM and platforms with support from internal teams
Contributing to improvements in processes
Learn & model best practices in Google Marketing Platform (DV360), Campaign Manager, and Google Tag Manager. Working knowledge of The Trade Desk, DSP, Google Analytics, and visualization and reporting tool (Tableau) would be a bonus
Team:
Demonstrate best practices in working and communicating cross-functionally with sales, client solutions, media activation, and 3rd party vendors using vertical business strategy, revenue-driving tactics, and increase customer satisfaction
Using your analytical mindset, you will work with and communicate cross-functionally with Sales, Client Solutions, and other internal stakeholders on platform strategy, execution, performance, and reporting of campaigns across all programmatic buying platforms
Collaborate with teams as the programmatic experts for clients on campaign performance and optimization, providing insights into the best strategies and tactics to achieve business objectives
Proactively problem-solve to resourcefully seek the best solution to challenges
Demonstrate deep understanding of agency process, departments, and how to effectively get work done on time and on budget
Supports interviewing and hiring processes (as needed) and helps train and educate the team on best practices
Client Revenue & Growth:
Responsible for client retention rates
Supporting key lines of business (agency business, Fan365, or other responsibilities as outlined in your individual performance goals)
Disrupt the mindset of customers and sales teams by bringing innovative ideas that showcase a case for change and MogoSME's unique value proposition
Identify opportunities to improve the campaign performance and customer experience
Operations:
Become the expert in your channel of focus
Identify opportunities to improve the campaign performance and customer experience
Demonstrate deep understanding of agency process, departments, and how to effectively get work done on time and on budget
Become the expert in your channel of focus
Maintain strong working knowledge of each channel (Google Analytics, Tableau, DV360, etc.) for reporting and campaign insights
Continued training within channels (Google Analytics, Tableau, DV360, etc.) for reporting and campaign insights
Work on additional projects as requested
QUALIFICATIONS
Bachelor's degree (B.A.)or equivalent work experience
2+ years of professional work experience with a firm understanding of data, statistics, or analytics
Understanding of performance analytics and ability to interpret data into meaningful insights and actionable next steps
Strong organizational skills and ability to maintain accuracy and meet deadlines in a high-volume, fast-paced environment
Excellent interdepartmental coordination, collaboration skills, and project management skills
Ability to communicate directly with clients to address questions and resolve concerns with diplomacy and acumen
Understanding of performance analytics and the ability to interpret data into meaningful insights and actionable next steps
Knowledge of JavaScript, SQL, and HTML is a plus
Google Analytics certified preferred
Working knowledge of Google Marketing Platform (DV360), Campaign Manager, and Google Tag Manager. Working knowledge of The Trade Desk, DSP, Google Analytics, and visualization and reporting tool (Tableau) would be a bonus
PERSONAL CHARACTERISTICS
Self-motivated critical thinker, with high attention to detail
Creative problem solver who anticipates challenges and preemptively offers solutions
Well-developed interpersonal skills and ability to get along with diverse personalities
Team-oriented, able to balance individual contributions with the health and efficacy of the team
Expresses a willingness to always go the extra mile to support both clients and internal stakeholders
Loves fast-paced work environments, functions in ambiguity, and adapts well to change
Pay Transparency
The approximate base pay range for this position is $62,000.00 to $75,000.00. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation. Actual compensation may vary based on factors including but not limited to job-related knowledge, skills, and experience as well as geographic location.
Learfield