Digital Marketing Specialist II

Company

Cox Communications, Inc.

Job Family Group

Marketing

Job Profile

Digital Marketing / Communications Specialist II

Management Level

Individual Contributor

Flexible Work Option

Hybrid

• Ability to work remotely part of the week

Travel %

Yes, 5% of the time

Work Shift

Day

Compensation

Compensation includes a base salary of $58,400.00 - $87,600.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

Digital Marketing Specialist II

The Digital team at Cox Communications is seeking a Digital Marketing Specialist II to drive digital awareness and engagement of self-service tools in the Cox digital ecosystem. This role will report to the Senior Manager of Digital Experience and will partner with cross-functional teams including Care, Customer Experience, Analytics, Marketing Strategy, Brand, Consumer Product Marketing, etc.

What You'll Do

• Manage positioning of the Cox Communications brand and merchandising of products/services across the self-service digital ecosystem, including cox.com, Cox App, chat/chatbot, email marketing, etc.

• Develop Cox.com destination experiences for targeted marketing campaigns to drive self-service awareness, engagement, and conversion.

• Partner with SEO team to ensure all new content is optimized toward maximizing organic search traffic volumes and quality/relevancy.

• Lead the development, day-to-day operations, and optimization of landing pages focused on Support and Education.

• Analyze customer verbatims to identify site optimization opportunities.

• Develop ad-hoc reporting for end-to-end digital campaign performance, partnering with Digital and Consumer Analytics as necessary.

• Stay informed about industry trends, competitor activities, and emerging digital marketing technologies to inform strategic decision-making and maintain a competitive edge.

• Drive 100% accuracy of content and adherence to brand and business objectives as well as to regulatory and privacy guidelines, in close partner with internal Marketing Strategy, Brand, Consumer Product Marketing, Media, and Legal teams.

• Facilitate day-to-day operations within the team, including QA, creative vetting, Legal reviews, etc.

• Identify and propose process improvements to drive efficient operations.

• Contribute to a positive team culture by actively participating in team meetings, regularly working in the office, sharing insights and ideas, and supporting team members as needed.

What's In It For You

At Cox, we reward your hard work with meaningful benefits.

First, we offer a highly competitive compensation package, 401(k) with a generous company match, comprehensive healthcare, life, and disability benefits, plus numerous other benefits, including adoption assistance, pet insurance, and discounts on travel and cars!

We value people more than technology. That means you'll work within a culture and with a team that values your leadership, your experience, your contributions, and you - yes, you - as a person. We believe recognition is important, and Cox strives to celebrate those who help make us successful every day.  We also encourage diversity and support inclusion; we want you to do you and feel comfortable doing so.

We also offer boundless opportunities for growth; you can sharpen your skills, learn a new talent, join a mentoring program, even earn an advanced degree. You'll find the potential for lateral or upward career growth within the Cox family businesses, including the innovative startups in transportation mobility, clean tech and more.

Who You Are

Minimum

• Bachelor's degree in a related discipline and 2 years of experience in a related field. The right candidate could also have a different combination, such as a master's degree and up to 2 years of related experience or 6 years' experience in a related field.

• Familiarity with digital marketing concepts and techniques, including online merchandising, UX/Design, SEO, and conversion rate optimization; plus, a passion to continuously learn and grow in the field.

• Excellent attention to detail and ability to manage multiple projects simultaneously and autonomously as needed.

• Effective communication skills, both written and verbal, with the ability to collaborate across teams and influence stakeholders.

• Proactive, self-motivated mindset with a willingness to take initiative and drive results.

• Analytical mindset with ability to identify trends/opportunities in reporting and make data-driven decisions; Adobe Analytics experience preferred.

• Ability to thrive in a fast-paced, high-performance environment.

Preferred

• Previous employment or contract experience with Cox preferred

• Sales and/or marketing experience with focus on site optimization and product merchandising.

• Familiarity with Cox residential markets and service marketing.

• Strong persuasive, presentation, and project management skills required.

• Perform at optimal levels with little guidance.

• Working knowledge of modern digital technologies, such as content management systems, targeting and web analytics platforms.

• Adobe Marketing Cloud experience (including Adobe Analytics).

• Experience and understanding of online marketing tactics and creative development across all device types (handheld mobile devices, tablets, desktop/laptop, iOS, etc.).

• Working knowledge of digital KPIs and success measurements (.com metrics, app targeted content, remarketing, etc).

Benefits

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.

About Us

Cox Communications is all about creating moments of real human connection; and for employees, that's true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we're creating a world that is smarter and more connected. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer

• All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.