Digital Marketing Specialist

Harris Computer Systems Kentucky , AR 72019

Posted 2 weeks ago

NorthStar is looking for a talented content creator and graphic designer to join NorthStar as our Digital Marketing Specialist!

You will write and produce various types of content to expand NorthStar's digital footprint and awareness, and ultimately drive more leads. This role requires a high level of creativity, attention to detail, and project management skills. We are looking for candidates who possess the ability to think both creatively and analytically.

As the Digital Marketing Specialist you will be producing and publishing content, writing, editing and proofreading, and formulating content strategies, among other tasks. We would like to see you develop engaging content to attract and retain customers. You will be up-to-date with new technologies and marketing trends.

What your impact will be:

  • Design and execute content marketing strategies to engage new prospects, drive leads through the funnel, and retain clients.

  • Collaborate with team members in sales, product, and other areas as needed to produce relevant content, including: videos, sales literature, webinars, graphics for the website and other channels, blog posts, and more.

  • Work with sales to develop specific content for different areas of the buyer's journey.

  • Orchestrate digital content strategies across all online platforms, including our website/blog, social media pages, YouTube, and more.

  • Demonstrable digital marketing experience with SEO, SEM, paid ads/PPC, email marketing, Google Analytics and Search Console

  • Measure and report on results/analytics of content campaigns to guide future planning.

  • Design sales literature that is optimized for electronic use, with a focus on lead conversion.

  • Edit, proofread, and improve content.

  • Coordinate logistics and execute marketing campaign in support of tradeshows/regional events, customer training conferences and webinars.

What we are looking for:

  • 5 years of experience in a similar role, with an emphasis on digital marketing

  • Experience producing content for the web specifically, as well as channel-specific knowledge (blog, social media, etc.)

  • Creativity and the ability to develop original content that provokes engagement and drives leads

  • Excellent interpersonal skills

  • Excellent written and verbal communication

What will make you stand out:

  • Bachelor's degree in Marketing or related field

  • The ability to adapt tone and style to reflect the content type and medium (i.e. blog post versus white paper)

  • Knowledge of SEO best practices for creating content across website, blogs, social media, industry articles, web advertisements is a plus.

  • Strong analytical skills and experience with reporting and data analysis.

  • A strong work ethic and the capacity to manage multiple projects at the same time in a fast paced environment and meet deadlines.

What we can offer:

  • Opportunity for challenging projects and professional growth

  • Strong team environment

  • Ability to make impact in business processes and practices

  • Comprehensive benefit package

  • And more!

About our business:

NorthStar Utilities Solutions is a unique company that has served the utility community in North America and the Caribbean for more than 40 years. Our team members have enabled us to have continuous growth and innovation. We pride ourselves on delivering impressive customer service and standing apart as an industry leader. We are looking for people who are avid problem solvers, crave challenges, embrace technology and grasp complex ideas.

Click here to learn more about NorthStar Utilities Solutions

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Digital Marketing Specialist

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