Digital Marketing Specialist, Demand Generation

Thermo Fisher Scientific Inc. Pittsburgh , PA 15201

Posted 2 weeks ago

Job ID :

Location :

US - Pennsylvania - Pittsburgh


Job Description

When you're part of the team at Thermo Fisher Scientific, you'll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you'll be supported in achieving your career goals.

Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science, with revenues of more than $20 billion and approximately 70,000 employees globally. Our mission is to enable our customers to make the world healthier, cleaner and safer. We help our customers accelerate life sciences research, solve complex analytical challenges, improve patient diagnostics, deliver medicines to market and increase laboratory productivity. Through our premier brands Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific and Unity Lab Services we offer an unmatched combination of innovative technologies, purchasing convenience and comprehensive services.

This is a great opportunity to join a cutting edge digital marketing team. The Digital Marketing Specialist, Demand Generation is responsible for oversight, management and performance of search engine marketing and 3rd party advertising for Fisher Scientific, a part of Thermo Fisher Scientific. The position requires extensive experience in the day-to-day management of paid search campaigns for the North America region.

This opportunity requires excellent analytical skills and the ability to operate with confidence in a dynamic, technical environment. As Digital Marketing Specialist, Demand Generation you will be the leader in delivering against SEM and display KPIs, timelines and dependencies in partnership with key marketing leads, digital marketing specialists, portfolio managers and analysts on the team. This role will be responsible for executing components of large-scale, complex digital marketing programs and driving the program's success end-to-end through optimization and flawless execution. You will be responsible for the SEM and other 3rd party advertising components of campaigns coordinated across multiple digital marketing channels such as email, onsite merchandising and social.

You will execute SEM and other 3rd party advertising campaigns leveraging a suite of digital marketing tools including Adobe Ad Cloud, Adobe Analytics, Sizmek, Facebook, LinkedIn and IBM UBX. This is a great opportunity to evolve the tools and process while providing excellent digital marketing delivery.

Key Responsibilities:

  • SEM account management, bid management and optimization for paid search and Product Listing Ads (PLAs)

  • Manage other 3rd party digital advertising programs including Sizmek, Facebook ads, LinkedIn ads and Criteo

  • Support Digital Marketing Manager, Strategic Marketing team members, and Portfolio Managers in holistic campaign planning and strategy

  • Align overall SEM and Display strategy with Corporate Digital Marketing strategy

  • Support the integration of 3rd party advertising channels into an omni-channel platform

  • Provide detailed analytics to the Digital Marketing team to support refinement and optimization of in-flight digital marketing campaigns

  • Provide post-campaign data and analysis to all stakeholders to inform improved campaign planning in the future

  • Develop new demand generation channels and capabilities, nurturing expertise in key digital marketing technologies and disciplines needed to drive value and results

  • Anticipate future needs and build required expertise as we journey on our roadmap towards personalization, omni-channel delivery and automation in digital marketing

Minimum Requirements/Qualifications:

  • Experience with Paid Search.

  • Experience executing digital marketing campaigns across multiple SEM and other 3rd party advertising channels.

  • Experience with Adobe Media Optimizer, Adobe Analytics, Sizmek, Criteo and IBM UBX a plus

  • Experience managing in a production environment with multiple competing priorities and deadlines

  • Experience running efficient and effective lead qualification and lead routing programs

Non-Negotiable Hiring Criteria:

  • 1-3+ years of experience in SEM and 3rd party advertising management role

  • Bachelor's degree in marketing, communications or business

  • Experience leveraging digital marketing platforms to drive digital marketing campaigns that deliver measureable value

This position has not been approved for Relocation Assistance.

At Thermo Fisher Scientific, each one of our 70,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular missionenabling our customers to make the world healthier, cleaner and safer. Apply today

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, click here for further assistance.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

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Digital Marketing Specialist, Demand Generation

Thermo Fisher Scientific Inc.