Digital Marketing Specialist

Creative Foam Corporation Allentown , PA

Posted 2 months ago

Digital Marketing Specialist

Job Summary:

Due to continued growth in our Healthcare Division, Creative Foams Allentown, PA facility has an immediate need for a Digital Marketing Specialist to develop and support ongoing sales.This position may work remotely.

This key position reports to the VP of Sales for the division.Key roles and responsibility will be to design, create, and deliver marketing programs to support expansion and growth of the company services and products on existing online sales channels and create/expand into new online sales channels.

Duties and Responsibilities:

  • Developing, managing, and designing layouts of e-commerce platforms with major online target retailers and distributors such as * * * product pictures, on-line newsletters, event support materials, and brochures.
  • Planning, development and execution of national digital programs and campaigns with online target retailers and target customers, including online advertising, web site strategy and design, social media, mobile, and deliverables.
  • Interfacing with marketing communications functions with on-line retail target customers and business product marketing teams.
  • Leading ongoing management of digital touch points, including landing pages with e-commerce customers, social networking landing pages, and mobile.
  • Managing digital sales including coordinating order entry at the plant level and coordination with operation management for delivery schedules.
  • Owning and maintaining site analytics, metrics, and campaign reporting. Present recommendations to VP of Sales for Healthcare Division.
  • Developing and coordinating multimedia for e-commerce platform across the Healthcare division.

Skills & Experience:

  • Bachelors degree in Marketing/Digital Marketing/Business related field.
  • 2 years of experience in digital marketing strongly preferred.
  • In-depth knowledge of online market channels.
  • Proficiency in graphics, web advertising, social media and e-commerce platforms is a must.
  • Experience managing successful social media platforms and on-line marketing expertise.
  • Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.

Creative Foam offers acomprehensive compensation and benefits plan, includingmedical,dental, vision, matching 401(k) and tuition reimbursement.

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Digital Marketing Specialist

Creative Foam Corporation