Digital Marketing Specialist

Central State University is seeking a dynamic and results-oriented Digital Marketing Specialist to take the reins of our digital communications initiatives - managing audience engagement and communications campaigns - within the Division of Institutional Advancement. This integral role goes beyond traditional marketing - it's about shaping our online presence, engaging diverse audiences, and spearheading impactful university campaigns.

REPORTS TO: Executive Director of University Communications

ESSENTIAL JOB FUNCTIONS

Digital Strategy Development:

• Be at the forefront of crafting and implementing comprehensive digital marketing strategies aligned seamlessly with the university's overarching mission.

• Dive deep into market research, identifying trends, competitor activities, and emerging opportunities within the dynamic digital landscape.

Social Media Management:

• Assume the lead in managing and expanding the university's social media footprint across platforms.

• Craft visually compelling content and regularly analyze social media analytics, ensuring campaigns continuously evolve for maximum impact.

Email and Content Marketing:

• Design and execute targeted email marketing campaigns tailored for various stakeholders, including alumni, donors, and prospective students.

• Craft personalized and impactful content to not only foster engagement but also drive successful fundraising initiatives.

• Academic Program Marketing: Take the lead on promoting academic programs through digital, social media, in-stream, and email marketing, supporting brand awareness and driving enrollment interest.

• Brand Positioning: Elevate our university's brand positioning within the digital space through innovative and strategic approaches.

• Enrollment Marketing Campaigns: Drive specialized digital marketing campaigns to feature the university's proposition to prospective students, ensuring a dynamic and engaging content marketing approach to gain the attention of prospective students.

• Campus Marketing Council: Collaborate closely with the Campus Marketing Council, ensuring that digital strategies align seamlessly with broader marketing initiatives across the university.

Website Optimization:

• Collaborate with our web development team to ensure the university's website remains current, user-friendly, and optimized for search engines.

• Implement SEO strategies, enhancing the visibility of our digital footprint to attract organic traffic.

• Help craft audience personas for segmentation purposes; create landing pages/webpage forms; support lead generation in collaboration with enrollment team; develop value-add program materials within the marketing communications funnel to support lead generation; print collateral materials, and maintain accurate analytics tracking. Digital Marketing Specialist Digital Advertising:

• Strategize and execute digital advertising campaigns across platforms like Google Ads, Facebook, and LinkedIn.

• Manage third-party vendors for grant-funded national campaigns, overseeing the holistic strategy development, execution, monitoring, and assessment.

• Contribute to the development of audio and video products for marketing outreach and dissemination. Contribute to the development of digital & print resources such as posters, brochures, and electronic media to advance the outreach and public awareness the university.

• Coordinate with graphic designers, team members, and vendors to develop media assets within the university to ensure high quality products.

Analytics and Reporting:

• Leverage cutting-edge analytics tools to track, analyze, and report on key performance indicators, providing invaluable insights for strategic decision-making.