Digital Marketing Specialist

About Us:

A Barry-Wehmiller Packaging Systems company, Pneumatic Scale Angelus maintains a major market position in the supply of wet and dry fillers, cappers, can seamers, labelers, centrifuges and change parts for the pharmaceutical, personal care, food, beverage, canning and household products industries worldwide. Our custom-engineered product lines include Hema, Mateer and Pneumatic Scale fillers; Consolidated, Pneumatic Scale and TC cappers; Angelus and Closetech seamers; Burt and MTS labelers; Carr and Centritech centrifuges; onTrack orienters and wet-case detectors; and Zepf change parts and storage solutions.

Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief: to use the power of business to build a better world.

Job Description:

The Digital Marketing Specialist works directly with Marketing and Sales leadership to execute on both demand and lead generation activities identified as critical to facilitating growth in key product lines and strategic initiatives. This role supports the Sales function through targeted nurture campaigns designed to advance known contacts through the Buyer's Journey to Sales engagement, and to convert unknown prospects to qualified leads for Sales. This role will manage the division's marketing automation platform (i.e., HubSpot) to fully leverage its capabilities and maximize its potential to develop, track, and measure the effectiveness of digital marketing efforts. This role will work with Marketing leadership to ensure HubSpot integration with CRM to identify trends to drive new demand.

Essential Job Duties and Responsibilities:

• Collaborates with Marketing and Sales Leadership to translate strategic priorities and campaign concepts into technical execution to advance prospects through the buyers' journey, grow our funnel of qualified leads, and facilitate increased quote and order activity.

• Executes digital marketing strategies (e.g., standalone email blasts, drip campaigns, and integrated nurture campaigns) to increase visibility and drive demand for key product brands and solutions.

• Works with the Marketing Content Specialist to help advance creation and utilization of content pertinent to targeted demand and lead generation campaigns to drive attachment. Partners to drive engagement with digital assets including web sites, landing pages, social media channels, and paid and organic search.

• Works with the Market Analyst to integrate key market/industry trends and competitive intelligence into demand/lead generation activities to establish credibility and reinforce trusted advisor positioning.

• Develops customer profiles/buyer personas to facilitate segmentation for marketing efforts based on key demographics including target markets, key accounts, buyer roles, etc.

• Uses HubSpot analytics to assess, measure, and quantify the efficacy of lead generation tactics. Uses these analytics to report actionable results and as the basis for continuous improvement, the development of prospecting targets, and opportunities for further sales enablement.

Essential Qualifications:

• Bachelor's degree in Marketing or a marketing-related field
• 3+ years of experience in marketing automation/lead generation, inside sales, or another customer support role (packaging or manufacturing experience, a plus)
• 3+ years of experience with digital content/campaign development tools and marketing automation platforms (e.g., HubSpot, Marketo, Eloqua, etc.), as well as lead generation in a B2B environment
• 2+years of experience working in Microsoft Dynamics, Salesforce, or a similar CRM tool

#LI-AK1

At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work-therefore, people from all backgrounds are encouraged to apply to our positions. Please let us know if you require reasonable accommodations during the interview process.

Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.

Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and/or skills assessments.

Company:

PneumaticScaleAngelus