Digital Marketing Specialist

Digital Marketing Specialist | Bellevue, WA (On-Site)

About American Property Management

Founded in Bellevue, Washington in 1986, American Property Management stands proud as a family-owned leader in property management. With over three decades of dedicated service, our expertise shines in the realm of multifamily community management. We currently have 5,000+ units under management and strive to showcase excellence to our internal and external stakeholders.

To learn more about us: https://www.americanpropertymgmt.com/about-us

Position Overview

• Schedule - Monday through Friday 7am to 4pm. Opportunity to work remotely one day per week. Flexibility to work additional hours may be required to meet company/project needs.

• Compensation Package-

• $80,000 to $85,000 / Year*

• Competitive medical, dental, and vision benefits. Employer pays 85% of employee's premium.

• 401k contribution opportunity with an annual company match.

• Paid sick leave accrual equivalent to 1.33 hours for every 30 hours worked (~11 days per year).

• Paid vacation starting at three weeks and increasing with tenure.

• 13 paid holidays, including 2 personal holidays of your choice.

• The above compensation is a range. Offers are made based on a candidate's experience and the geographical location of this position.

What We Offer

• Competitive starting wages (listed above).

• A company-wide commitment to diversity and inclusion.

• A positive work environment where employee's contributions are valued.

• A fun culture with team-building activities and events.

• Comprehensive training programs and development opportunities.

What We're Looking For

• Minimum of 3 years of experience in marketing, preferably in multifamily property management industry.

• Strong understanding of digital marketing principles and social media and marketing platforms (BBB, Yelp, Google, Instagram, Facebook, etc.).

• Experience with graphic design tools (e.g., Adobe Creative Suite, Canva, etc.) is a plus.

• High school diploma or GED required, bachelor's degree in related field preferred.

• Demonstrates exceptional attention to detail and organizational abilities.

• Proficient in effective communication and teamwork.

• Maintains a positive outlook and embraces a collaborative team approach.

• Shows responsibility and takes pride in their work.

• Fluent in English, with strong reading, speaking, and writing skills.

• Proficient in Microsoft Office applications, including Excel, Word, and Outlook.

Your Role

Marketing:

• Update branded corporate documents, forms, and the operations marketing manual.

• Ensure all properties are consistent with the APM brand.

• Assist with coordinating local events and managing marketing and PR initiatives.

• Produce marketing materials including flyers, proposals, and packages for properties.

• Manage marketing inventory at properties and create POs for marketing orders.

• Work with vendors to update content/photos for renovated properties.

• Create accounts and templates for new properties to order brochures and business cards.

Media Management:

• Update property concessions and specials on websites.

• Monitor social platforms (BBB, Yelp, Google, Facebook, etc.) and handle resident complaints.

• Manage crisis communications and inform Vice President of major events.

• Respond to property reviews.

Research/Analysis:

• Research local media contacts and assist with coordinating interviews and press releases.

• Assist with market surveys for new developments and collect competitor data.

• Track Google Review scores and escalate to management if necessary.

• Assist with marketing reports and create reports for properties not tracking marketing data.

Management:

• Organize a monthly media calendar for property/community engagement and events.

• Train property teams on marketing.

Other Responsibilities:

• Present in Investor/Partnership meetings.

• Assist with coordinating and executing sponsorship opportunities.

• Update and organize the Marketing folder on T-drive.

• Assist with obtaining marketing invoices and updating billing information.

• Provide support at lease-up properties or sites needing additional support.

• Assist the Vice President as needed.

Business Development:

• Pursue entrance into new multifamily markets as directed by the President.

• Create marketing materials to promote unique attributes and project accomplishments.

• Present services to businesses, property owners, and managers to build relationships.

• Negotiate management terms and agreements to support APM's growth.

The responsibilities above are not all-inclusive.

Our Mission & Culture

At American Property Management, "We are committed to being the 'Best Asset Management Company in the West' by setting the industry standard in customer service and honoring our customers who rely on us for continued exemplary service year after year." To fulfill this mission, we prioritize respect, collaboration, integrity, and transparency. These core principles guide our interactions and decisions, creating a work environment where every voice is heard and valued.

We understand that our employees are the cornerstone of our success, and we foster a culture that encourages teamwork and open communication. Our commitment to integrity and transparency not only shapes the way we do business but also how we support and appreciate our dedicated team members. By nurturing these values and striving to exceed customer expectations, we create a stronger, more successful company where everyone has the opportunity to thrive.

Candidate Screening & Interview Process

All applicants who meet the qualifications for this position are encouraged to apply. Upon submission of your application, you may be invited to participate in a preliminary virtual interview with a member of our Human Resources team. Successful candidates will proceed to virtual and/or on-site interviews with the Hiring Manager(s).

Other requirements:

• Willingness to complete an online assessment test.

• Willingness to complete a 4-panel drug screening and background check upon hire.

WE ARE AN EQUAL OPPORTUNITY EMPLOYER AND AFFIRMATIVE ACTION EMPLOYER

We are a proud Equal Opportunity Employer and are dedicated to fostering an inclusive workplace. We celebrate diversity and are committed to creating an environment where all employees are respected, treated fairly, and given equal opportunities to thrive. We encourage applicants of all races, colors, religions, genders, sexual orientations, gender identities or expressions, national origins, ages, disabilities, veteran status, and all other characteristics to apply. Our commitment to equality, respect, and inclusivity means we strive to reflect the communities we serve and welcome the unique contributions that come from diverse perspectives.