Digital Marketing Specialist

At Algolia, we are passionate about helping developers & product teams connect their users with what matters most in milliseconds! Algolia is a fast-growing company that helps our users deliver an intuitive search-as-you-type experience on their websites and mobile apps. We provide a search API used by tens of thousands of customers in more than 100 countries. Today, Algolia powers 1.5 Trillion searches a year - that's 4 times more than Bing, Yahoo, DuckDuckGo, Baidu and Yandex combined! Our amazing technology is used by one in eight online users.

We are looking for a Digital Marketer Specialist based in the Central time zone - preferably Austin - with a desire to join a fast-paced global Marketing team and build on our company's high growth.

The position reports to the Demand Generation Director within Revenue Marketing. You will collaborate cross-functionally with distributed teams, and agency partners, working in an Agile-Scrum framework. You'll get to work with and optimize multiple channel tactics, strategies, platforms, and tools to increase market awareness and support pipeline creation goal.

YOUR ROLE WILL CONSIST OF:

Driving high quality leads from Content Syndication campaigns to support our ABM strategy

• Update quarterly brief for the media agency

• Identify content to be promoted

• Work with marketing operations to set up campaigns

• Prepare all materials for optimal & timely execution

• End to end roll out in collaboration with our agency

• Manage weekly lead import in Marketo in collaboration with marketing operations team

• Report and analyze on program performance

• Identify optimization levers

Planning and executing successful and cost effective display advertising campaigns to raise awareness, increase web traffic and drive conversions.

• Contribute to media research, planning and publisher selection

• Identify the right tactics and strategies to support our goal and complement existing channels (native display programmatic, report sponsorship, newsletters, podcasts, display advertising, paid media).

• Manage end-to-end roll out of the campaigns in collaboration with the agency, the Senior Marketing Manager and the publishers

• Collaborate internally with our content team (tech brief, performance reviews)

• Monitor and report regularly on results, KPIs and overall campaign performance

• Analyze data and identify optimizations

Supporting the Senior Digital Marketing Manager on reporting and optimization

• Maintain Digital Performance reports up to date (Paid Social Linkedin, Meta, X, Display Advertising, Demandbase, Rollworks…)

• Create charts/data visualizations for Quarterly Business Review

• Document campaign change log and report optimization results

• Collaborate with content team, design team, operations and other stakeholders to provide feedback on campaign performance

• Keep up to date with the latest digital marketing trends, tools, and best practices to ensure continuous improvement and innovation in our digital strategies.

YOU MIGHT BE A FIT IF YOU HAVE:

• Curious, creative, yet analytical mindset

• Coachability, and eagerness to master a full suite of digital campaign skills and tools

• Excellent communication and project management capabilities with attention to detail

• Strong analytical skills to evaluate marketing campaigns performance

• Resourceful person who can effectively solve problems and overcome challenges by using available resources in creative and efficient ways

• At least 2 years Digital Marketing experience, prioritizing across multiple work streams simultaneously while delivering to standards

• Knowledge of digital marketing terminology, key terms and their definitions

• Experience in lead generation and customer acquisition strategies

• Good knowledge of Microsoft Excel or Google Sheets required

• Bachelor's degree; concentration in Business Administration-Marketing or a comparable discipline preferred

WE'RE LOOKING FOR SOMEONE WHO CAN LIVE OUR VALUES:

• GRIT - Problem-solving and perseverance capability in an ever-changing and growing environment
• TRUST - Willingness to trust our co-workers and to take ownership
• CANDOR - Ability to receive and give constructive feedback.
• CARE - Genuine care about other team members, our clients and the decisions we make in the company.
• HUMILITY- Aptitude for learning from others, putting ego aside.